Asahi Beer Named Official Beer For Mercedes-Benz Fashion Week

Droplets on freshly poured beer

To continue its reign as the beer of choice for stylish Australian men and women, Asahi Super Dry today announces its partnership with the upcoming Mercedes-Benz Fashion Week Australia (MBFWA) and Mercedes-Benz Fashion Weekend Edition (MBFWE) as the Official Beer Supplier for both events.

Asahi Super Dry will be exclusively available behind the bar across a range of high-end runway shows throughout the jam-packed fashion week schedule, which includes shows from the likes of Ellery, Manning Cartell, Steven Khalil and Maticevski.

Continuing on from the October 2014 release of the brand’s ‘Is he Asahi?’ TVC, the partnership focuses on the style set to draw on Asahi’s position as a lifestyle brand. Throughout MBFWA and MBFWE Asahi will engage a street style photographer to capture the best mens street style looks, working to ‘Find the Asahi Man.

Asahi Super Dry will run an official consumer competition from Thursday 9 April to Sunday evening through its Facebook channel to provide fans with the opportunity to win four double passes to The Best of #MBFWA runway show with exclusive access to the Mercedes Benz Star Lounge on Saturday 18 April at 7pm. Entrants must be over 18 and will be asked to share which one item in their wardrobe they’d never give away on the official ASD competition wall, tagging the friend they’d take with them if they won.

Mercedes-Benz Fashion Week Australia runs from 12th-16th April in Sydney followed by Mercedes-Benz Fashion Weekend Edition from 18th-19th April.

Michael Vousden, Beer and Cider marketing manager for Asahi Premium Beverages states: “We are working to build the profile of ‘the Asahi man’ to ensure the brand reflects the interests of our customer. We know he is a stylish man who likes to look and feel great, so are thrilled to be partnering with Mercedes-Benz Fashion Week Australia and Mercedes-Benz Fashion Weekend Edition to provide Asahi Super Dry as the exclusive beer offering throughout both events. The Asahi man knows good beer and he knows good style, so what better way to bring these two interests together.”

Asahi Super Dry branding will be displayed throughout both MBFWA and MBFWE events, penetrating the renowned forum for Australia’s most fashionable insiders.




Please login with linkedin to comment

Ryan Stokes Trees are hugging back uk election

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]