ARN Launches Fresh Marketing Campaign For WSFM

ARN Launches Fresh Marketing Campaign For WSFM
SHARE
THIS



Australian Radio Network (ARN) has unveiled its new marketing campaign for Sydney’s WSFM featuring breakfast duo Jonesy & Amanda.

The cross-platform campaign, created by JOY and Brilliant Films, kicks off on Sunday with a TVC featuring Jonesy & Amanda showcasing the fun and energetic spirit of WSFM. The campaign will also roll out across outdoor, digital and social.

ARN chief marketing officer Anthony Xydis said: “Using a simple concept, we wanted to capture the on-air chemistry of Jonesy & Amanda, who are loved by their audience for their sense of fun, cheeky banter and genuine friendship.

“We also wanted to showcase the energy of the station, embrace its heritage and unique music positioning, utilising the unique WSFM ‘jongle’ which recently launched on-air.

WSFM's Jonesy & Amanda

An outdoor element of the WSFM campaign

“This unrivalled combination has made WSFM number one in FM, and there is no better time to demonstrate ARN’s ongoing investment in marketing as a key part of our strategy for WSFM and the broader network.”

CREDITS

Client: ARN

Creative: JOY

Production: Brilliant Films

Photography: Nicholas Wilson, Nicholas Wilson Photography

 

Latest News

72andSunny Sydney Enlist The Amish To Promote Upcoming Mona Foma festival In Launceston
  • Advertising

72andSunny Sydney Enlist The Amish To Promote Upcoming Mona Foma festival In Launceston

To announce the launch of the Mona Foma festival in Launceston in January 2019, Mona and 72andSunny Sydney have launched a campaign in one of the most well-known Amish communities in the US, Lancaster County, Pennsylvania, inviting Amish youth to this once in a lifetime party. Mona Foma is a summer coming-of-age story about new […]

ALDI Shreds Rival’s Loyalty Cards In Amusing New Work Via BMF
  • Advertising

ALDI Shreds Rival’s Loyalty Cards In Amusing New Work Via BMF

ALDI has continued its ‘Good Different’ positioning with an integrated campaign via its creative agency, BMF. The campaign celebrates another key difference between ALDI and the supermarket competition. Namely, ALDI doesn’t have a reward scheme, they just save you more money than anyone else. Shoppers often feel loyalty schemes are a good way to save money, […]

by B&T Magazine

B&T Magazine
A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]