ARN Launches Cross-Platform Campaign For KIIS 1065’s ‘Kyle & Jackie O’

ARN Launches Cross-Platform Campaign For KIIS 1065’s ‘Kyle & Jackie O’
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Australian Radio Network (ARN) has unveiled KIIS 1065’s new cross-platform marketing campaign for 2018, including new TVC creative featuring Kyle & Jackie O.

Via creative agency JOY and production company Brilliant Films, the 2018 TV campaign builds on from previous creative set in a Kyle & Jackie O focus group while the breakfast duo watch on and react from behind a one-way mirror.

The new TVCs launched yesterday following the unveiling of the first stage of the outdoor campaign in January ahead of the Kyle & Jackie O show returning to air for 2018.

The campaign will roll out in a number of phases and also includes outdoor, digital and social elements.

ARN's KIIS 1065 campaign [2]

ARN's KIIS 1065 campaign [3]

ARN chief marketing officer Anthony Xydis said: “This campaign is designed to maximise impact and targeted reach of KIIS 1065’s core demographic and key fans of KIIS 1065 and the Kyle & Jackie O show.

“It’s also an opportunity to introduce Will & Woody to our Sydney audiences as a ‘fresh way to drive home’.

“ARN is committed to ongoing investment in marketing, and this campaign for KIIS 1065 and Kyle & Jackie O is one of our most extensive to date.

“Sydney is a very competitive market, so we chose a high-impact campaign across multiple channels to reinforce key messaging for the show, utilising TV and multiple outdoor platforms complemented by an extensive digital and social campaign.”

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