ARN creates the Shamrock station for St Patrick's Day

ARN creates the Shamrock station for St Patrick's Day

Australian Radio Network’s has embarked on another brand collaboration with Tourism Ireland via its music streaming platform, iHeartRadio.

B&T Magazine
Posted by B&T Magazine

The partnership is just in time for St Patrick’s Day celebrations (March 17) with the new iHeartRadio station fittingly called Shamrock.

For more details see the full release below:

Friday March 14, 2014 – Following on from the recent launches of Warner Music, Hoyts, and Durex custom radio stations, the Australian Radio Network (ARN) today announced another exciting brand collaboration; Tourism Ireland, and it’s ever expanding digital music service iHeartRadio.

In time for the upcoming St Patrick’s Day celebrations on March 17, the Shamrock station will play non-stop Irish tunes on iHeartRadio’s web and mobile services, as well as include further advertising and integration across ARN’s terrestrial stations, Sydney’s WSFM and Melbourne’s GOLD.

Of the collaboration with Tourism Ireland, ARN’s Chief Operating Officer & Head of iHeartRadio Geraint Davies said, “This is an exciting addition to our already successful stable of brand partnerships via custom built radio stations”.

“iHeartRadio’s ability to successfully build custom stations for our clients plays a huge role in not only creating meaningful and lasting relationships with the brands we collaborate with, but also goes a long way in setting us apart from other digital music services.”

Launched in Australia in late 2013, iHeartRadio is the only digital music service that combines custom music and live radio, covering 1000 live radio stations across all ARN, New Zealand’s TRN and Clear Channel’s US stations.

As well as being able to listen to terrestrial radio stations across the US, Australia and New Zealand, iHeartRadio gives listeners the ability to create their own radio stations to suit their distinct listening habits, and offers brands the opportunity to create custom stations for their customers.

“Custom radio stations are clearly driving deep engagement with the brand,” says Davies.

“Our recent station for Durex, love songs linked to their new Embrace range, had 2065 hours of listening per person in just four weeks, and our Hoyts custom station that plays music from your favourite movies, attracted over 10,000 people per month.”

“It’s an exciting period of growth for ARN, iHeartRadio, and our valued clients.”

Launched in Australia in late 2013, the service has exceeded expectations and engaged audiences across all ARN content platforms, including a 71% increase in live streaming for all ARN radio stations.

Reaching 30 million registered users faster than any digital service in internet history,

iHeartRadio continues to be the No. 1 all-in-one digital service in the US with more than 60 million monthly unique users across its network. With a library of more than 18 million songs and 450,000 artists, iHeartRadio’s Custom Station feature offers listeners more music than any other service available.

The iHeartRadio mobile app is available for download in the iTunes and Google Play app stores.

In Australia, ARN’s brand strategy of KIIS 1065, MixFM and Classic Hits reaches Sydney, Melbourne, Adelaide and Brisbane. Entertaining and influencing up to 4 million listeners, ARN is one of the leading broadcasters in the commercially important 25-54 demographics