ARN creates the Shamrock station for St Patrick's Day

ARN creates the Shamrock station for St Patrick's Day
SHARE
THIS



Australian Radio Network’s has embarked on another brand collaboration with Tourism Ireland via its music streaming platform, iHeartRadio.

The partnership is just in time for St Patrick’s Day celebrations (March 17) with the new iHeartRadio station fittingly called Shamrock.

For more details see the full release below:

Friday March 14, 2014 – Following on from the recent launches of Warner Music, Hoyts, and Durex custom radio stations, the Australian Radio Network (ARN) today announced another exciting brand collaboration; Tourism Ireland, and it’s ever expanding digital music service iHeartRadio.

In time for the upcoming St Patrick’s Day celebrations on March 17, the Shamrock station will play non-stop Irish tunes on iHeartRadio’s web and mobile services, as well as include further advertising and integration across ARN’s terrestrial stations, Sydney’s WSFM and Melbourne’s GOLD.

Of the collaboration with Tourism Ireland, ARN’s Chief Operating Officer & Head of iHeartRadio Geraint Davies said, “This is an exciting addition to our already successful stable of brand partnerships via custom built radio stations”.

“iHeartRadio’s ability to successfully build custom stations for our clients plays a huge role in not only creating meaningful and lasting relationships with the brands we collaborate with, but also goes a long way in setting us apart from other digital music services.”

Launched in Australia in late 2013, iHeartRadio is the only digital music service that combines custom music and live radio, covering 1000 live radio stations across all ARN, New Zealand’s TRN and Clear Channel’s US stations.

As well as being able to listen to terrestrial radio stations across the US, Australia and New Zealand, iHeartRadio gives listeners the ability to create their own radio stations to suit their distinct listening habits, and offers brands the opportunity to create custom stations for their customers.

“Custom radio stations are clearly driving deep engagement with the brand,” says Davies.

“Our recent station for Durex, love songs linked to their new Embrace range, had 2065 hours of listening per person in just four weeks, and our Hoyts custom station that plays music from your favourite movies, attracted over 10,000 people per month.”

“It’s an exciting period of growth for ARN, iHeartRadio, and our valued clients.”

Launched in Australia in late 2013, the service has exceeded expectations and engaged audiences across all ARN content platforms, including a 71% increase in live streaming for all ARN radio stations.

Reaching 30 million registered users faster than any digital service in internet history,

iHeartRadio continues to be the No. 1 all-in-one digital service in the US with more than 60 million monthly unique users across its network. With a library of more than 18 million songs and 450,000 artists, iHeartRadio’s Custom Station feature offers listeners more music than any other service available.

The iHeartRadio mobile app is available for download in the iTunes and Google Play app stores.

In Australia, ARN’s brand strategy of KIIS 1065, MixFM and Classic Hits reaches Sydney, Melbourne, Adelaide and Brisbane. Entertaining and influencing up to 4 million listeners, ARN is one of the leading broadcasters in the commercially important 25-54 demographics

Please login with linkedin to comment

Latest News

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day
  • Advertising
  • Campaigns
  • Marketing
  • Media

News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day

News Corp Australia, Storyful and Fox Sports have joined forces in support of 2018 AIME Hoodie Day with a creative advertising, PR, social media and editorial campaign across print, digital, and broadcast media. Fox League presenter Hannah Hollis (pictured above) fronts the AIME Hoodie Day campaign, conceptualised, designed and created by News Corp’s trade marketing […]