ARN creates the Shamrock station for St Patrick's Day

ARN creates the Shamrock station for St Patrick's Day
SHARE
THIS



Australian Radio Network’s has embarked on another brand collaboration with Tourism Ireland via its music streaming platform, iHeartRadio.

The partnership is just in time for St Patrick’s Day celebrations (March 17) with the new iHeartRadio station fittingly called Shamrock.

For more details see the full release below:

Friday March 14, 2014 – Following on from the recent launches of Warner Music, Hoyts, and Durex custom radio stations, the Australian Radio Network (ARN) today announced another exciting brand collaboration; Tourism Ireland, and it’s ever expanding digital music service iHeartRadio.

In time for the upcoming St Patrick’s Day celebrations on March 17, the Shamrock station will play non-stop Irish tunes on iHeartRadio’s web and mobile services, as well as include further advertising and integration across ARN’s terrestrial stations, Sydney’s WSFM and Melbourne’s GOLD.

Of the collaboration with Tourism Ireland, ARN’s Chief Operating Officer & Head of iHeartRadio Geraint Davies said, “This is an exciting addition to our already successful stable of brand partnerships via custom built radio stations”.

“iHeartRadio’s ability to successfully build custom stations for our clients plays a huge role in not only creating meaningful and lasting relationships with the brands we collaborate with, but also goes a long way in setting us apart from other digital music services.”

Launched in Australia in late 2013, iHeartRadio is the only digital music service that combines custom music and live radio, covering 1000 live radio stations across all ARN, New Zealand’s TRN and Clear Channel’s US stations.

As well as being able to listen to terrestrial radio stations across the US, Australia and New Zealand, iHeartRadio gives listeners the ability to create their own radio stations to suit their distinct listening habits, and offers brands the opportunity to create custom stations for their customers.

“Custom radio stations are clearly driving deep engagement with the brand,” says Davies.

“Our recent station for Durex, love songs linked to their new Embrace range, had 2065 hours of listening per person in just four weeks, and our Hoyts custom station that plays music from your favourite movies, attracted over 10,000 people per month.”

“It’s an exciting period of growth for ARN, iHeartRadio, and our valued clients.”

Launched in Australia in late 2013, the service has exceeded expectations and engaged audiences across all ARN content platforms, including a 71% increase in live streaming for all ARN radio stations.

Reaching 30 million registered users faster than any digital service in internet history,

iHeartRadio continues to be the No. 1 all-in-one digital service in the US with more than 60 million monthly unique users across its network. With a library of more than 18 million songs and 450,000 artists, iHeartRadio’s Custom Station feature offers listeners more music than any other service available.

The iHeartRadio mobile app is available for download in the iTunes and Google Play app stores.

In Australia, ARN’s brand strategy of KIIS 1065, MixFM and Classic Hits reaches Sydney, Melbourne, Adelaide and Brisbane. Entertaining and influencing up to 4 million listeners, ARN is one of the leading broadcasters in the commercially important 25-54 demographics

Please login with linkedin to comment

Latest News

APN Outdoor Outbids oOh!media With $500m Offer For HT&E’s Adshel
  • Media

APN Outdoor Outbids oOh!media With $500m Offer For HT&E’s Adshel

It appears Adshel is hot property in the out-of-home media world, APN Outdoor now coming to the bidding table with a whopping $500 million offer. After receiving oOh!media’s revised offer of $470 million for Adshel, parent company Here, There & Everywhere (HTE) said in a statement to shareholders last night that it had received another […]

by B&T Magazine

B&T Magazine
Social Change Maker Profile: Suryabala Shenbagamurthy, The Media Store
  • Advertising
  • Marketing
  • Media

Social Change Maker Profile: Suryabala Shenbagamurthy, The Media Store

Leading up to Changing the Ratio, B&T has partnered with UnLtd to showcase some of the heroes in our industry. Last week, we spoke to Aiden Dabbagh from Initiative Sydney. And now it’s someone else’s turn! Suryabala Shenbagamurthy, 24, is a digital manager at The Media Store, and is currently working on the Weave Driving Change program. […]

by B&T Magazine

B&T Magazine
Nielsen Digital Ratings: News.Com.Au Remains Bolted To Top Spot
  • Media

Nielsen Digital Ratings: News.Com.Au Remains Bolted To Top Spot

Nielsen’s monthly digital ratings revealed 20.5 million Australians accessed content online for the month of April, with 13.9 million Australians accessing news content online during the month. News.com.au was the top news entity in terms of highest unique audience (5.6 million), followed by nine.com.au (4.8 million) and then ABC News Websites (4.7 million). Fourth place was […]

Coca-Cola South Pacific Unveils FIFA World Cup Campaign Via Ogilvy
  • Campaigns

Coca-Cola South Pacific Unveils FIFA World Cup Campaign Via Ogilvy

Coca-Cola South Pacific has announced details of its new 2018 FIFA World Cup campaign titled “Stock Up”. The campaign, by Ogilvy, encourages fans not to wait until the last minute to get a Coca-Cola for the perfect match. It will air during select group games, all Australian games and all knockout ties – including the FIFA World Cup Final […]

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever
  • Opinion

Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever

In this guest post, CEO of Delacon, Michael Center (pictured below), argues in favour of something we don’t hear too much a bout these days – the good old fashioned telephone… It’s 142 years since Alexander Graham Bell made his first call on 10 March 1876 to his assistant Thomas Watson, where he uttered the […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]