Are You Prepared To Be Tatvertised? (See: “Win” A Full Back Tattoo)!

Are You Prepared To Be Tatvertised? (See: “Win” A Full Back Tattoo)!
SHARE
THIS



Are you a vibrant female seeking a dragon tattoo? If so publisher Hachette has your back. Quite literally.

The publisher, in conjunction with Sydney creative outfit, Joy Agency, is looking for a brave female to go under the needle to promote the fourth installment of the Millenium series, The Girl in the Spider’s Web.

Labelling the stunt ‘Tatvertising’, the lucky ‘victim’, who the organisers hope “embodies the same spirit” as the star of the series – and first book, The Girl With The Dragon Tattoo – Lisbeth Salander, will undergo two four-hour inking sessions at renowned Bondi tattooist Kaleidoscope.

Zoe Young from Joy agency told B&T: “The idea for the campaign launching The Girl in the Spider’s Web came from the insight that Lisbeth Salander has reached a cult status amongst people who have read the books.

“We were presented with a great creative opportunity to give die hard fans a chance to mark her return by doing something that really lives up to her fiercely defiant character.”

The campaign will follow the successful candidate through the two permanent tattoo sessions, with the end result being that they become ‘the back’ of a national campaign, with their tat photographed and emblazoned across outdoor media throughout Australia.

“The ideal candidate,” added Zoe, “therefore, is someone who embodies the same fearless and rebellious nature as Lisbeth.”

So if you know any psychopathic masochists, encourage them to click here for more details!

Latest News

SCA To Outsource Television Playout Services to Seven & Nine Joint Venture
  • Media

SCA To Outsource Television Playout Services to Seven & Nine Joint Venture

Southern Cross Austereo (SCA) has announced it will transfer its Canberra broadcast playout operation in 2020 to NPC Media, a joint venture between the Nine and Seven networks. NPC will provide SCA with playout services for an initial period of seven years. The decision comes after SCA sold its Canberra site in 2016 with a […]

Brightworks Puts The Spotlight On The 200BALES Drought-Relief Campaign
  • Media

Brightworks Puts The Spotlight On The 200BALES Drought-Relief Campaign

Sydney-based production company Brightworks has created a captivating film in support of the community initiative 200BALES that is helping drought-affected farmers in the mid-western region of NSW feed their stock. 200BALES was established by a group of Mudgee residents looking to help struggling farmers as they battle the drought. The initiative offers everyday Australians the […]

Exponential Strengthens ANZ Sales Team
  • Media

Exponential Strengthens ANZ Sales Team

Exponential, a digital advertising intelligence platform providing brands with advertising solutions globally, has added three senior sales managers to its ANZ team. Hayley Dixon joins as senior sales manager for NSW & QLD, a role responsible for generating and maximising revenues from the largest advertisers and agencies in New South Wales and Queensland. Similarly, Kendall Fulton […]

Australian 100 dollar notes in jeans pocket.
  • Media

Study: Marketers To Cut Traditional Media Spend As Content Creation Increases

Marketing spend by financial services businesses on content creation is expected to increase significantly this year, but advertising in print and TV is set to drop, according to a survey of financial services marketers. While some traditional media channels are predicted to see a decline in ad spend from financial services companies, the overall budgets […]

Dentsu Aegis Network Launches InvestDirect@DAN
  • Media

Dentsu Aegis Network Launches InvestDirect@DAN

Dentsu Aegis Network (DAN) announces the launch of Australia’s first dedicated service to support independent agencies and clients that book media directly. InvestDirect@DAN launches with $150M in annual billings, having successfully partnered with several large independent media agencies over the past month. The division leverages DAN’s unique operating model and unrivalled investment in content, data, […]

‘Tram Coach’ Returns To Help Seniors Travel Safely With Yarra Trams’ Via Icon Agency
  • Advertising
  • Campaigns

‘Tram Coach’ Returns To Help Seniors Travel Safely With Yarra Trams’ Via Icon Agency

Melbourne’s Yarra Trams has marked the return of ‘Tram Coach’ with a new campaign that aims to reduce falls and serious injuries amongst passengers aged 60 and over. Senior passengers will now be enthusiastically coached on how to avoid slips, trips and falls when they’re travelling on trams with a revised campaign by Icon Agency […]

Shorty’s Liquor Launches Product Mag
  • Media

Shorty’s Liquor Launches Product Mag

Sydney-based retailer, Shorty’s Liquor, releases a 100-page glossy magazine for customers, clients, and fans. The magazine is a proud celebration of the drinks industry and tells the stories behind the products that Shorty’s sell. Shorty’s Liquor MD David Short said: “While our wines and beers are obviously featured, this is a long way from being […]

Starlight Foundation Debuts New Virtual Community Fundraising Event
  • Media

Starlight Foundation Debuts New Virtual Community Fundraising Event

Fundraising and branding agency, March One has been appointed by the Starlight Children’s Foundation to create an innovative new community fundraising brand event that will connect with everyday Australians looking to make a difference. March One MD Greg Bechly said the Starlight Children’s Foundation approached us to create a new Peer-to-Peer fundraising event that will […]