US Burger Chain Trolls Vegetarians With ‘Meatless Menu’

‘Protein and proud’ US burger chain Arby’s has trolled vegetarians this Leap Day with a special meatless menu which is basically the usual menu at full price “void of delicious, quality proteins”.

B&T Magazine
Posted by B&T Magazine

“At Arby’s, we’re proud of our meats, but we also understand that meat isn’t for everyone,” said Rob Lynch, chief marketing officer and brand president of Arby’s.

“So we’ve decided to give vegetarians a reason to visit Arby’s on Leap Day by offering a one-day menu designed specifically for them.  If it goes well, we’ll likely bring back the vegetarian menu on Feb. 29 each year.”

The menu has more than 40 items, and includes delicious descriptions like (emphasis theirs):

  • Reuben Sandwich: Marbled rye bread filled with melty Swiss cheese, tangy sauerkraut and creamy Thousand Island dressing. Remove the freshly sliced, perfectly brined, cooked and tender enough to flake with a fork corned beef.
  • French Dip & Swiss Sandwich: Swiss cheese. Italian roll. French au jus. It’s half the countries in the world on one sandwich, minus Arby’s famous thinly sliced roast beef, marinated and roasted in Arby’s restaurants every single day.
  • Loaded Italian Sandwich: Melted cheese, banana peppers, shredded lettuce, tomato and red onion, with red wine vinaigrette, and garlic aioli on a toasted Italian-style roll minus the thinly-sliced ham, succulent salami, and delicious pepperoni that made this one of the most popular sandwich launches in Arby’s history.

The American chain isn’t known for its love of vegetarians-the brand has a ‘vegetarian support’ page which includes a vegetarian support hotline to help vegos “receive the support you need to resist this gateway meat and get tips on how to avoid temptation. Delicious. Sizzling. Temptation”.