This Apple Store Sells Real Apples

This Apple Store Sells Real Apples

Don’t come looking for free WiFi. This Apple Store doesn’t have it.

This story was originally published by Adweek

London's Borough Market took the piss out of Apple with a pop-up store selling real apples, not the technological kind.

That’s because it sells real apples — the non-technological kind.

London’s Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year. (Yes, it’s been around for a millennium.) As part of the celebrations, it treated shoppers to a delightful concept —creating a “Real Apple Store” for the weekend that was a clever copy of Apple’s iconic retail establishments.

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Image via Adweek.