With less than a week to go until the start of the 2018 Cannes Lions International Festival of Creativity, APN Outdoor today announced Cannes Lens, a new initiative to bring the best of the world’s leading advertising festival back home.
Every day from 18 June to 22 June, Cannes Lens will present the best and brightest from Cannes via exclusive daily reports that will cut through the “noise” at the festival to focus on presenting powerful insights direct to marketers and agencies.
As the official Australian representative of the festival, APN Outdoor is launching Cannes Lens to bring to life the winning case studies, the best keynote speeches and panels, the key thought leadership trends, and insights from Cannes award jurors, speakers and delegates.
With access to world-class thinkers, award-winning creatives, cultural superstars and brand leaders from across the world, the content in Cannes Lens will be tailor-made for Australian marketing teams, creative agencies and media agencies and delivered through a dedicated Cannes Lens microsite: www.canneslens.com.au
APN Outdoor general manager, marketing, Charlotte Valente, said: “We are very excited to launch Cannes Lens.
“This is a fresh, innovative platform that will take the leading thoughts from the world’s most creative and strategic minds and turn them into actionable insights.
“Cannes is a massive event, with hundreds of speakers and 16,000 delegates. Cannes Lens is the perfect vehicle to focus on the best information from the most influential advertising event in the world, and create a daily product that will cover the key things our clients and partners want from Cannes,” she said.
“We have an incredible wealth of talent in our own backyard, and it is an honour to inspire them by leveraging our access to the world’s most innovative thinkers. This is just another example of APN Outdoor’s commitment to delivering solutions that amplify, engage and inspire.”