APN Outdoor Launches Research Service With Pureprofile

APN Outdoor Launches Research Service With Pureprofile
SHARE
THIS



Out-of-home media player APN Outdoor has announced it has teamed up with global media, data and insights company Pureprofile to launch a research service.

IRIS Powered by Pureprofile will offer clients and advertisers access to one of the biggest online consumer panels in the country for measures of campaign effectiveness.

The service will leverage Pureprofile’s consumer panel of over 170,000 Australians, which the company has spent more than 16 years collecting answers from about products and issues that matter to them.

In return, panellists receive personalised content, insights and financial rewards.

The recent launch of the Pureprofile app means there is the potential to leverage panellists’ mobile location data and deliver surveys to relevant audiences in the outdoor environment. Later this year, APN Outdoor will be trialling geo-targeted surveys.

The partnership kicked off last week with a Pureprofile consumer promotion advertised on APN Outdoor’s XTrack TV network in rail stations across the country.

The promotion is live to encourage commuters to join the Pureprofile panel and download the app for their chance to win $250,000.

APN Outdoor chief executive James Warburton said: “We are really excited about what promises to be a successful and very powerful partnership which will drive the development of insights and data to benefit the industry and our advertisers.

“It is clear that through their own alliances in the online space, Pureprofile is moving in a direction that is set to create unique opportunities combining behavioural and survey data.”

“Surveying panellists when we know they have come into contact with our sites will give us an unparalleled view of the real outdoor audience, who they are, their experiences in the outdoor environment, and with our advertiser’s brands and campaigns.”

Nic Jones, CEO of Pureprofile, said: “This significant partnership with one of Australia’s strongest media companies holds great innovation potential for both businesses, with outdoor promising so much opportunity in the connected, audience empowered world we now live in.

“Pureprofile’s business is about delivering insights from deep and increasingly complex consumer data and building partnerships with content companies that understand this is the core of their future business success.”

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]