APN Outdoor has paired up with Twitter Australia in a new Australian Open stint.
Launching this week, the partnership features several elements linked to the Aus Open, including live feeds, instantaneous score and news updates and a consumer promotion giving fans of the game the chance to sit courtside at the finals.
Using the hashtag #ausopenmoments, which is also promoted through APN’s network of Elite Screens, tennis lovers can contribute to the conversation that will be subsequently broadcast through the same network, being updated in real time.
And as we near the end of the tournament, when the field has thinned out, the Elite Screens will also incorporate sentiment driven, real time updates of who the Twitter audience think will take out the title.
“The socialisation of Digital Outdoor is something we have been keen to explore with a leader in the social space for some time and taking the opportunity to work with Twitter, capitalising on the excitement and hype of the Australian Open was a no brainer,” APN Outdoor GM of sales Mark Fairhurst said.
“Twitter’s expertise in short form content and user generated interactivity makes for a perfect match with our Elite Screens and the analytics and results we anticipate receiving will further promote the complimentary nature of the two mediums.”
“Tennis is one of the biggest sports on Twitter with thousands of conversations taking place every day about matches all around the world,” Twitter Australia head of growth David Ray said.
“@AustralianOpen produces top draw content, with amazing access to the players and commentators, fun and personality that Twitter brings to a huge local and global audience. We already know that Tweets don’t just live on Twitter; they can be seen just about everywhere.
“This partnership is a fantastic opportunity to share the reach of Australian Open Twitter content to APN Outdoor’s audience in a unique way and we are looking forward to seeing #AusOpen Tweets travel even further to help increase conversation around this great Australian event.”