APAC Effie Awards Winners Revealed

APAC Effie Awards Winners Revealed
SHARE
THIS



Winners of the APAC Effie Awards 2017 were announced on Friday at Four Seasons Hotel Singapore, celebrating the Asia Pacific’s most effective marketing campaigns.

Brewtroleum by DB Breweries and Colenso BBDO took home the highly coveted Grand Effie. The same case has also won three Golds and one Silver.

Four special awards were presented on the night. Clemenger BBDO was named the APAC Effie 2017 Agency of the Year, bagging 12 metals. Running behind were Colenso BBDO and MullenLowe Lintas Group.

On the network level, BBDO Worldwide took the lead, with a total haul of 29 metal awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position respectively.

Brand of the Year and Marketer of the Year awards were presented to DB Breweries – DB Export and Unilever respectively. These special awards are accorded based on the points received on all winners and finalists.

The awards gala, attended by some 200 industry professionals, presented a total of 71 Effies – 1 Grand Effie, 15 Golds, 21 Silvers and 34 Bronzes.

Australia emerged as the strongest market in the region on the effectiveness stage this year, contributing the highest number of metal winners last night. Following in the rankings are India and New Zealand.

Here’s the full list of winners.

Brand of the Year: DB Breweries – DB Export

Marketer of the Year: Unilever

Agency of the Year: Clemenger BBDO

Agency Network of the Year: BBDO Worldwide

Entry Title Category Client Agency Country
GRAND EFFIE
Brewtroleum Brand Experience – Products DB Breweries Colenso BBDO New Zealand
GOLD                          
Brewtroleum Beverages – Alcohol DB Breweries Colenso BBDO New Zealand
The Massive Hit Beverages – Non-Alcohol Frucor Beverages (Australia) Clemenger BBDO/ TKT Australia
How Old Will You Be? Financial Products & Services Bank of New Zealand Colenso BBDO New Zealand
The Giant Demo Of Strength Other Products & Services Ambuja Cements Publicis Communications India
Backyard Burger King Restaurants Burger King Colenso BBDO New Zealand
The Boys Retail Pacific Brands Clemenger BBDO Australia
Backyard Burger King Brand Experience – Services Burger King Colenso BBDO New Zealand
Snickers HUNGERITHM Branded Content Mars Australia Clemenger BBDO Australia
Brewtroleum Media Innovation DB Breweries Colenso BBDO New Zealand
Meet Graham Media Innovation Transport Accident Commission Clemenger BBDO Australia
Dads #ShareTheLoad Positive Change Social – Brands P&G India BBDO India India
Cat Street View Small Budget-Services Hiroshima Prefecture I&S BBDO Japan Group / KOO-KI Japan
The Boys Social Media Marketing Pacific Brands Clemenger BBDO Australia
Defeating Exam Hunger Youth Marketing Mars Food China BBDO and Proximity China China
Brewtroleum Brand Experience – Products DB Breweries Colenso BBDO New Zealand
SILVER
Bajaj V – The Nation’s Bike Automotive Bajaj Auto TLG India India
Be a Family Person Consumer Electronics and Durables BenQ BBDO Taiwan Taiwan
A Natural Silence Food Brownes Dairy Meerkats Australia
Meet Graham Government/Institutional Transport Accident Commission Clemenger BBDO Australia
Cognitive Collection IT/Telco IBM Ogilvy & Mather Singapore Singapore
Cat Street View Travel/Tourism Hiroshima Prefecture I&S BBDO Japan Group/ KOO-KI Japan
Experience Pride with Nation’s Bike Brand Experience – Products Bajaj Auto TLG India India
Cat Street View Brand Experience – Services Hiroshima Prefecture I&S BBDO Japan Group/ KOO-KI Japan
MILO Champions Brand Revitalisation Nestlé Ogilvy & Mather Singapore
The Boys Branded Content Pacific Brands Clemenger BBDO Australia
Hero of Category vs Heroes of India David vs Goliath Bajaj Auto TLG India India
Brewtroleum Positive Change Environmental – Brands DB Breweries Colenso BBDO New Zealand
The Heart Attack Act Positive Change Social – Non-Profit The New Zealand Heart Foundation Barnes, Catmur and Friends Dentsu New Zealand
Don’t Ignore a Cough Programmatic Flordis Affinity Australia
Embracing Dirt Now an Act of Faith Seasonal Marketing Unilever MullenLowe Lintas Group India
Lamb: Saving Australia Day ‘Orphans’ Seasonal Marketing Meat and Livestock Australia The Monkeys Australia
Dads #ShareTheLoad Social Media Marketing P&G India BBDO India India
This Bike Has MS Sponsorship & Event Marketing MS Grey Australia
#HelpAChildReach5 Sustained Success Hindustan Unilever MullenLowe Lintas Group India
The Joy Exchange Sustained Success The Akanksha Foundation Ogilvy India Group India
Snap Counsellors Youth Marketing LoveDoctor.in, Chayn India TBWA\India India
BRONZE
Jhatka Mana Hai (No More Jerks) Automotive Bajaj Auto Ogilvy India Group India
The Water that Loves Water Beverages – Non-Alcohol Coca-Cola Japan Co. Ogilvy & Mather Japan GK Japan
Old PC Can’t Open the New World Consumer Electronics and Durables Intel China Ogilvy Beijing China
Winning Smart in Malaysia Consumer Electronics and Durables Huawei Technologies Malaysia Ogilvy & Mather Advertising Malaysia
Continued Push for an Equal Future Corporate Reputation/ Professional Services ANZ TBWA Melbourne Australia
Mini Legends Financial Products & Services National Australia Bank Clemenger BBDO Australia
Owning the First Job Trigger Financial Products & Services ANZ TBWA\Melbourne Australia
Lamb: Bringing Australians Together Food Meat and Livestock Australia The Monkeys Australia
Snickers HUNGERITHM Food Mars Australia Clemenger BBDO Australia
The Story of India’s Maggi Crisis Food Nestle India McCann Worldgroup India India
Stop It At The Start Government/Institutional Australian Government – DSS BMF Australia
The Heart Attack Act Government/Institutional The New Zealand Heart Foundation Barnes, Catmur and Friends Dentsu New Zealand
Don’t Ignore a Cough Healthcare Flordis Affinity Australia
This Bike Has MS Healthcare MS Grey Australia
Embracing Dirt Now an Act of Faith Household/Home Products & Services Unilever MullenLowe Lintas Group India
Winning the 4G Race Without 4G IT /Telco Vodafone India Ogilvy India Group India
Supermarket Switch Challenge Retail ALDI Australia BMF Australia
World’s First VR Department Store Retail eBay Australia and New Zealand Pulse Communications Australia
Visa The Chase Brand Experience – Products Visa Information System (Shanghai) BBDO and Proximity China China
This Bike Has MS Brand Experience – Services MS Grey Australia
This Bike Has MS Branded Content MS Grey Australia
MMDA IsThereAProblem, Officer?.com Branded Utility Metro Manila Development Authority McCann Worldgroup Philippines Philippines
Winning Smart in Malaysia David vs Goliath Huawei Technologies Malaysia Ogilvy & Mather Advertising Malaysia
Amnesty Unblocker Media Innovation Amnesty International Colenso BBDO New Zealand
Snickers HUNGERITHM Media Innovation Mars Australia Clemenger BBDO Australia
Continued Push for an Equal Future Positive Change Social – Brands ANZ TBWA\Melbourne Australia
#staynegatHIVe Positive Change Social – Non-Profit Love Yourself Dentsu Jayme Syfu Philippines
Free Puppies Forever Positive Change Social – Non-Profit Vision Australia McCann Australia
The Give Registry Shopper Marketing Myer Clemenger BBDO Australia
Reword Small Budget-Products Headspace Leo Burnett Melbourne Australia
Last Words Small Budget-Services Indian Association Palliative Care Medulla Communications India
Maybelline: #BeYourOwnFilter Social Media Marketing L’Oreal Singapore TBWA\Singapore Singapore
Mini Legends Sponsorship & Event Marketing National Australia Bank Clemenger BBDO Australia
Taste of Togetherness Sustained Success Hindustan Unilever Ogilvy & Mather Group India

 

Winners and finalists will contribute points towards the ranking on the 2017 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.

Please login with linkedin to comment

Latest News

Why The “No” Campaign Is Just One Long Slippery Slope
  • Opinion

Why The “No” Campaign Is Just One Long Slippery Slope

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue-sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or the […]

Opinion

by B&T Magazine

B&T Magazine
QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]