Agents often remind us that the three most important things when buying or selling real estate is – location, location, location. ANZ, as part of a marketing campaign, has applied this age old thinking to advertising, not just the address of properties.
To launch ANZ Sell Ready, the bank’s comprehensive guide to selling your property, ANZ has given Sydney home sellers the opportunity to advertise their homes to more than 200,000 commuters on one of Sydney’s busiest arterials.
The concept, developed by Whybin\TBWA Group, turns APN Outdoor’s Elite Screens on the Warringah Freeway, into a giant For Sale sign for the lucky winners’ properties.
ANZ head of marketing Australia, Carolyn Bendall, said “As long time advocates of outdoor advertising ANZ is embracing digital formats which we find to be a highly adaptable and innovative way of reaching our audiences.
“To kick off our Sell Ready program in Sydney, we wanted to help home owners prepare for one of life’s biggest transactions – the sale of their property – and give them the chance to lift the profile of their home using this same format.”
Six major prize winners will each win a week long placement on APN Outdoor’s premium Warringah Freeway Elite Screen, giving their property an edge in the competitive Sydney selling market.
Open to anyone currently selling a home in Sydney, two winners will be announced each week for six weeks. The major prize, valued at almost $20,000, includes the billboard along with two mobile scooter billboards advertising the property in the winner’s suburb on the weekend. The minor prize for a second winner each week will include the two mobile scooter billboards.
Mark Fairhurst, general manager of sales, APN Outdoor added: “Digital outdoor advertising is so immediate, reactive and flexible. ANZ’s creativity, integrating competition winners within their campaign, is a great use of this premium advertising real estate and we look forward to seeing the featured properties in the coming weeks.”
Currently, ANZ Sell Ready is exclusively available for NSW customers with the remaining states to be rolled out nationally at a later date.
Creative Agency: Whybin\TBWA Melbourne
- Executive Creative Director: Paul Reardon
- Creatives: Scott Glennon and Mick Bakos
- Account Manager: Emily Gray
- Account Executive: Jack Clemenger
- Planning Director: Jacqueline Wang
- Digital Planner: Paul Arena
- Head of Digital Production: Dave Keating
- Producer: Nat Hort
Media agency: PHD
- Group Business Director: Simon Lawson
- Business Director: Kathryn Weatherlake
- Digital Director: Xikan Han
- Account Executive: Harry Brownbill
- Account Coordinator: Terri Coad