Collective Media (on behalf of Anytime Fitness Australia and the Collective Wellness Group) and Women’s Fitness (WF) publishers, Citrus Media, have struck a new partnership which will give Anytime Fitness access to Women’s Fitness’s health, fitness and lifestyle content.
Editorial from flagship publication Women’s Fitness will be used to enrich Anytime Fitness’s social media and digital content offerings, while Anytime Fitness in turn will help grow the Women’s Fitness audience by exposing the WF brand to their 435,000 members.
Collective Media GM Andrew Sneddon said, “At Collective Media, we wanted to partner with local publishers with strong international brands, an interest in long term partnerships and an innovative approach to marketing.
“We’ve been working successfully with Men’s Fitness over the last two years and wanted to find the equivalent in the female space – while evaluating the market place, we noted the consistent performance of Women’s Fitness and approached them.”
Editor of Women’s Fitness, Samera Kamaleddine, added, “Anytime Fitness is the leader in its category so we are thrilled to be able to deliver world-class content to the Anytime Fitness members so they can achieve their fitness goals faster.”
Publisher of Women’s Fitness, Steve Maidens, said, “Our partnership with Anytime Fitness aligns perfectly with our ‘Fitness that fits your life’ philosophy and our easy to adopt exercise, nutrition and lifestyle ideas. Women’s Fitness is excited to deliver our unique approach to health and exercise to a new audience of over 435,000 Anytime Fitness members.”
“At the same time, we’re extending our relationship into a 3rd year with Men’s Fitness, who are a global brand, published in 7 other countries with over 8 million readers worldwide. In Australia, MF has a readership figure of 350,000 (EMMA), in excess of 50,000 unique browsers on their website and 360,000 + Facebook followers”.