Ampii.co Brings Influencer Marketing To Small And Medium-Sized Businesses

Ampii.co Brings Influencer Marketing To Small And Medium-Sized Businesses

Influencer marketing platform, Ampii.co, has kicked off in a big way today, making it possible for small to medium-sized businesses with small or no budgets to create scalable social media marketing campaigns by targeting influencers on Instagram with local audiences, specific interests and high engagement, through a unique metric called Active Reach.

The team at Ampii.co created the platform after seeing increasing interest on BrandData from smaller businesses seeking to harness influencer marketing.

“Our aim with Ampii.co was to make influencer marketing accessible and more flexible for the small to medium-sized business owner,” CEO Georgie Summerhayes said.

“The rise of social media networks like Instagram has had the effect of handing ordinary people a digital soapbox – every day social media personalities who have just as much pull with their followers as celebrities.

“For businesses, this means highly influential advocates for your brand are more accessible than ever – yet the industry has been dominated by major brands with big budgets targeting influencers with massive followings. Accounts with 5,000 or fewer highly engaged and geographically centralised followers have been largely ignored.

“The Ampii.co platform gives every day businesses the right tools to identify and reach the influencers who actually have value to their business; those whose followers are like them, all potential customers in the local area.

“These businesses can now easily identify, vet and engage with influencers who are best suited to their needs, without the big brand budgets.”

Powered with up to the minute insights by BrandData, Ampii.co features verified influencers with audiences from just 1,500 followers who have significant engagement or Active Reach in a specific location. Active Reach is based on total Instagram engagement activities over the previous five days and takes into account any engagement event on an influencer’s post – a like, comment or share.

The Ampii.co idea promotes a campaign model which targets “teams” of influencers, maximising return on investment by harnessing groups of influencers with diverse following bases from 1,500 followers.

The platform also offers businesses access to the Ampii.co support team, as well as guidelines for engagement and suggested rates to begin negotiation.

Rather than post a brief for influencers to respond to, or requiring them to hand over a brief to an agency, Ampii.co puts control in the hands of businesses by providing suggestions based on a search for Active Reach, location and budget, which they are then able to contact directly to discuss, brief and if desired, engage for their campaigns.




Please login with linkedin to comment

ampii.co Georgie Summerhayes holysmoke!

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]