Australia’s leading marketing professionals gathered at The Grand Hyatt Melbourne last night to honour the industry’s most outstanding achievements of the year at the 2017 Australian Marketing Institute (AMI) Awards for Marketing Excellence.
Top honours for the Marketing Campaign of the Year went to joint winners QIC Robina Town Centre and the Bureau of Meteorology, while Curtin University took out the Marketing Team of the Year award.
Among the other special award winners, John Clay (Arup Australasia) was named the Certified Practicing Marketer of the Year, Michael Laps (Yoghurt Digital) was named the Future Leader of the Year, and marketing veteran Andrew Baxter (Publicis Worldwide Australia & New Zealand) was presented with the Sir Charles McGrath award recognising his significant career contribution to the industry, while Vanessa Lyons (AUB Group) picked up the inaugural Chief Marketing Officer of the Year award.
This year’s national awards saw the dedicated team of expert judges assess a record number of nominations across 28 awards categories.
Lee Tonitto, chief executive of the AMI, said: “These awards were presented to organisations and marketers who have achieved extraordinary results from innovative and effective marketing practices.
“As an industry, we recognised and celebrated the biggest marketing success stories of the year.
“While there could only be so many winners, the variety and quality of all the awards entries once again highlighted the strength of the marketing profession in Australia,”
See the full list of winners below:
Marketing Team of the Year: Curtin University marketing team
Future Leader of the Year: Michael Laps, Yoghurt Digital
Certified Practising Marketer of the Year: John Clay
Chief Marketing Officer of the Year: Vanessa Lyons
Sir Charles McGrath Award: Andrew Baxter
Brand Revitalisation: Parmalat Australia, ‘Breathing Life into the Milk’
Consumer Acquisition Marketing: Perpetual, ‘Sails for your Second Wind’
Consumer Research Insights: AFFINITY – Prospan, ‘Don’t Ignore a Cough’
Consumer Retention: Iron Mountain, Customer Saves Program
Content Marketing: Queensland Department of Transport and Main Roads and BCM, ‘Protect Your P-Plater’
Corporate Social Responsibility: Gemba, ‘Good for Cricket’
Creativity in Brand, Product, or Service Marketing: Sunny Queen and BCM, How a Chook on a Bed Laid a +70% Sales Increase
Customer Experience Marketing: RMIT University, ‘Transforming the Customer Experience’
Data Driven Marketing & Advertising: Columbus and Carat, ‘Taking Data to the Skies’
Education: Box Hill Institute, ‘Skill Seeker’
Experiential, Sensorial and Internal Employee Marketing: Westpac, Westpac Wardrobe
Financial Services Marketing: Paypal Australia, ‘Shop Off the Beaten Path’
Innovation in Product or Service: IBM, ‘Cognitive Couture’
Integrated Marketing Communications: QIC Robina Town Centre – The Kitchens, ‘Let’s Stir It Up’
Marketing Communications B2B and B2C: Avid Property Group, Harmony marketing campaign
Not for Profit Marketing: Hockey WA, ‘Hockey for Life’
Public Sector Marketing: Bureau of Meteorology, BOM weather app
Small Budget Marketing: Dragonfly Marketing, 2016 tastings on Hastings Festival
Social Marketing and Social Change: Motor Accident Commission, ‘Low Level Speeding’
Social Media and Digital Marketing: Social Soup, ‘L’Oreal La Roche Posay’
Sponsorship Marketing: Credit Union Australia, Utilising sponsorship as a channel to drive brand awareness and consideration in a cluttered market
Tourism Marketing: The Articulate Pear – 2016 Taste Riverina Festival
Marketing Team of the Year: Bureau of Meteorology, BOM weather app; and QIC Robina Town Centre – The Kitchens, ‘Let’s Stir It Up’