Amazon Executes Next Phase Of Its Plan For Aussie Retail Domination

Amazon Executes Next Phase Of Its Plan For Aussie Retail Domination
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Retail behemoth Amazon has announced it is now letting businesses registered to sell on its marketplace access its logistics capabilities.

Launching today, Fulfilment by Amazon (FBA) is designed to help businesses quickly and efficiently reach customers across Australia.

Businesses simply send the products they wish to ship through FBA to Amazon’s fulfilment centre and when a customer places an order, and Amazon will pick, pack and ship the product on behalf of the business.

Amazon claims it will save valuable time and money for businesses, as they will no longer need to individually purchase shipping materials, individually pack orders, and make multiple trips to the post office.

Businesses that participate in FBA also benefit from Amazon’s customer service set-up, with the company to handle all customer returns.

Amit Mahto, head of FBA in Australia, said Amazon is focused on helping Australian businesses of all sizes succeed by inventing on their behalf and making its technology available to them.

“FBA is a fantastic example of this. Customers shopping on amazon.com.au will be able to access an ever growing and more unique range of products accompanied by the convenience of fast delivery and Amazon’s world-class customer service,” he said.

FBA gives customers access to items sold by Marketplace sellers with the benefit of Amazon delivery.

This means that customers can enjoy free delivery on eligible orders above $49, and other shipping options including a one-day expedited delivery service available in select areas across Australia.

With Prime set to launch in mid-2018, all FBA orders will also be eligible for the Prime shipping benefits.

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