Alex Erasmus Joins Society In New Sydney GM Role

Alex Erasmus Joins Society In New Sydney GM Role
SHARE
THIS



Socially led marketing agency Society has hired Alex Erasmus (pictured) as general manager of the Sydney agency, a new role reporting to national managing director Simone Blakers.

Erasmus has built an international career in digital communications including stints in Japan, the UK, New Zealand and Australia working in both agency and publisher environments.

Prior to joining Society he worked as content strategist for Bauer Media in Sydney and led the build-up of Bauer’s native offering as well as strategy for commercial content campaigns across flagship brands including Australian Women’s Weekly, Gourmet Traveller and Cosmopolitan.

Before Bauer Media, Erasmus was a senior strategist at creative digital agency Holler where, among many assignments, he created and led the strategy for Heineken’s ‘Open Your City’ campaign. He also spent stints at major public relations network Edelman as head of digital for Japan and social and paid media lead for the Sydney office.

“We welcome Alex to the team to support our continued growth,” said Blakers. “He is a strategic thinker who is passionate about creative ideas.

“His PR experience will bring a new perspective to our business, not to mention his experience leading large campaigns, community management teams and setting up paid-media and native media capabilities – all of which are aligned with Society’s core strengths.”

Commenting on his new assignment with Society, Erasmus said, “The social marketing industry views Society as a pace-setter in this highly competitive sector. The new general manager role is a terrific opportunity for my skills and experience. I am looking forward to meeting the clients and the agency teams.”

Society is the social marketing business within IPG Mediabrands Australia. The agency has a staff approaching 50 people and offices in Sydney and Melbourne.

 

Please login with linkedin to comment

alex erasmus onthehouse

Latest News

Stockland Unveils “Give A Little Christmas” Via Lavender
  • Campaigns

Stockland Unveils “Give A Little Christmas” Via Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ is via CX agency Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe Christmas […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine