Relying on the internet to help you build a marketing campaign for your brand might be a tad dangerous and a somewhat ill-thought-out idea, but ALDI decided to try it anyway.
The supermarket has offered the cruel world of the internet the opportunity to completely mess with them via a new ‘fill in the blanks’ social media campaign.
Look upon it and shudder:
And, as can be expected, Twitterers have been unforgiving.
@ALDIAustralia Frenulum al dente.
— The Doctor (@oncomingspork) January 29, 2016
.@ALDIAustralia the bitter tears of a social media idea gone wrong
— Wolf Cocklin (@wolfcat) January 29, 2016
— Adam Stagg (@adamjstagg) January 29, 2016
Here’s some free advice, @ALDIAustralia. Don’t have a marketing strategy that makes your product a question in Cards Against Humanity.
— Ky Low-rent (@jurassic_snark_) January 29, 2016
@ALDIAustralia has anyone said ‘your mum’ yet?
— not your real dad (@TheWrongNoel) January 29, 2016
— Caroline Duncan (@whatsthestoryAU) January 29, 2016
It’s not even that anyone dislikes @ALDIAustralia really. Their social media manager just put out a sign that said “open for trolling”
— Asher Wolf (@Asher_Wolf) January 29, 2016
— Gavin Fernando (@GavinDFernando) January 29, 2016
ALDI Australia has since deleted the Tweet online after the Twitter trolls jumped on the bandwagon.