ALDI Didn’t Think Through Its Latest Social Media Campaign

ALDI Didn’t Think Through Its Latest Social Media Campaign

Relying on the internet to help you build a marketing campaign for your brand might be a tad dangerous and a somewhat ill-thought-out idea, but ALDI decided to try it anyway.

Hannah Edensor
Posted by Hannah Edensor

The supermarket has offered the cruel world of the internet the opportunity to completely mess with them via a new ‘fill in the blanks’ social media campaign.

Look upon it and shudder:

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And, as can be expected, Twitterers have been unforgiving.

ALDI Australia has since deleted the Tweet online after the Twitter trolls jumped on the bandwagon.