Creation, a global communications agency, has been appointed as the public relations agency of record in Australia for ALDI.
Creation was recently established in Australia and is part of a family of engagement brands anchored by Weber Shandwick.
Creation’s appointment follows a competitive agency review held by ALDI Australia. As part of the brief, Creation will lead consumer and corporate PR activities for ALDI Australia and assist with the expansion of their operations across the country.
“The launch of Creation provides another compelling platform for growth in Australia,” said Ava Lawler, managing director, Creation. “It is an exciting brand and we are pleased to welcome ALDI as our first flagship client. ALDI has such a strong offering that is innovating the marketplace and we are looking forward to helping them tell their story.”