Alcohol Industry Slams Call For Blanket Advertising Ban

Alcohol Industry Slams Call For Blanket Advertising Ban
SHARE
THIS



Alcohol Beverages Australia (ABA) claims new research calling for a blanket ban on alcohol advertising in a bid to curb underage drinking is not based on fact and ignores government statistics that show underage drinking is in steady decline.

The research in question is a series of peer-reviewed studies published by international journal Addiction, which found a link between alcohol marketing and youth drinking.

The research also found that self-regulatory measures by the alcohol industry are failing to protect vulnerable populations such as children, and concluded that global action on alcohol marketing is needed now to prevent continued exposure to these vulnerable populations.

“The most effective response to alcohol marketing is likely to be a comprehensive ban on alcohol advertising, promotion and sponsorship, in accordance with each country’s constitution or constitutional principles,” the authors noted.

However, ABA executive director Fergus Taylor said the suggestion that current self-regulatory measures are ineffective and that further regulation is needed in Australia to curb underage drinking are wrong.

“Current regulations to protect children are highly effective, and there is compelling data to support this,” he said.

“Underage drinking is in steady decline across the country and has been for some time. The fact that this decline has occurred during a period of increased alcohol advertising is a clear indication that regulations in place work, and work well.

“Anti-alcohol activists have been trying for years to blame alcohol advertising as the cause of underage drinking, but the inconvenient truth for them is this claim is simply not supported by official data.”

Taylor pointed to the latest stats from the Australian Institute of Health and Welfare, which show that fewer people aged 12 to 17 years old are drinking alcohol, and the proportion in this age group abstaining from alcohol has risen significantly.

“The age at which younger people have their first drink has also steadily risen and binge drinking has also been steadily declining, he said.

“In Australia, alcohol advertising and marketing is vigorously and successfully regulated by a strict, independent system in the Alcohol Beverages Advertising Code. Further robust regulations exist in federal competition and consumer legislation, and state fair trading legislation, the Australian Association of National Advertisers Code of Ethics, and the Outdoor Media Association Code of Ethics.

“State and territories’ liquor licensing authorities also have the capacity to ban alcohol products if they breach a range of conditions, including inappropriate marketing or appeal to children.”

Through initiatives such as DrinkWise, Taylor said the alcohol industry is also targeting the established causes of underage drinking – parental behaviour and peer group influence – with advertising campaigns that highlight to parents how their drinking habits influence their children’s attitudes to alcohol.

“Without question, continuing downward trends in underage drinking is an important national responsibility, requiring a combination of education and strict enforcement on underage sales, and the alcohol industry is committed to ensuring this continues to occur,” he said.

Please login with linkedin to comment

Alcohol Beverages Australia

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine