AJF Partnership Awarded 2014 Grand Effie

SHARE
THIS



AJF Partnership was awarded the 2014 Grand Effie award for the Australian National Preventive Health Agency (ANPHA) at this year’s Australian Effie Awards run by The Communications Council.

Check out the gallery above for all that happened on the night.

Finding a new way to help people quit smoking, the campaign dramatises the long-term suffering that a smoker and their family endure due to a smoking-related illness, compared with the short-term pain of quitting. Approximately 180,000 smokers made a quit attempt as a direct result of seeing the National Tobacco Campaign.

 

Continuing its success, AJF Partnership was also presented Effective Agency of the Year after claiming an additional Gold for the ANPHA campaign, silver for Officeworks and two bronze awards for iSelect and Lion.

Seven Gold Effies were presented in total, with three awarded to Clemenger BBDO Melbourne for BONDS, and the final three were given to 303Lowe for Challenger, Host for The Coca-Cola Company, and Whybin\TBWA\DAN Sydney for RaboDirect.

The ceremony, held at the City Recital Hall in Sydney, also delivered 14 silver and 17 bronze trophies, awarding a total of 18 agencies and 23 clients.

Chairman of the Australian Effie Awards, Matthew Melhuish said: “I’d like to thank and congratulate all of this year’s winners and finalists for sharing their brilliant work with us. It is inspiring to be exposed to the world class strategies demonstrated in this year’s showcase.

“This awards program really matters because it is about celebrating the proof that excellent strategic thinking and bold creative ideas can deliver exponentially. The bar for entries is also extremely high, making a win all the sweeter for that.”

The full list of Gold Effie winners by category is as follows:

Beverages

Host – The Coca-Cola Company – How “Just Adding Zero” Sold Millions

Other Consumer Goods

Clemenger BBDO Melbourne – BONDS – How BOOBS Made BONDS Serious

Financial Services

303Lowe – Challenger – Challenger Retirement on Paper

Government, Corporate and Social Services

AJF Partnership – Australian National Preventative Health Agency – How Suffering Made People Quit

Most Original Thinking

Clemenger BBDO Melbourne – BONDS – How BOOBS Made BONDS Serious

New Product or Service

Clemenger BBDO Melbourne – BONDS – How BOOBS Made BONDS Serious

Long Term Effects

Whybin\TBWA\DAN Sydney – RaboDirect – Steal Back Your Dreams

Please login with linkedin to comment

Latest News

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House
  • Media

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House

A growing number of marketers are taking back control of their digital marketing campaigns as more cases of fraudulent and waste in programmatic spending emerge across the world. Mr Jay Shah, CEO of artificial intelligence group, OpenDNA, marketers were taking back control of critically important processes like customer targeting, as many digital and programmatic advertising, […]

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland
  • Campaigns

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland

With an Ashes summer rapidly approaching, Cricket Australia has put out a rallying cry to fans around the country to get behind our Australian women’s and men’s cricket teams under the banner #BeatEngland. The #BeatEngland campaign is built upon a simple truth – nothing brings Australia together like the prospect of seeing our cricketers beat […]

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]