Following in the footsteps of other digital brands like CNET and WebMD, Airbnb is getting into the print magazine business.
The magazine contains no advertising and focuses on three cities popular with Airbnb users.
At a convention in San Francisco for its hosts — people who rent rooms or apartments to travellers — Airbnb unveiled its new quarterly magazine, Pineapple, named after the fruit that was a symbol of hospitality in colonial New England.
The 128-page winter 2014 issue, which carries no advertising, contains features on three cities popular among Airbnb hosts and guests: San Francisco, where the company is based; London; and Seoul, South Korea.
In an introductory note, the magazine said it aimed “to explore our fundamental values: sharing, community and belonging,” and to “inspire and motivate exploration, not just within the cities featured, but within any space a reader finds themselves.”
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