Bespoke Start-Up & SME Marketing Agency Brandollo Launches In Australia
Brandollo, a bespoke marketing and brand amplification platform for startups and small businesses, has today announced its official launch in Australia.
As a graduate of QUT Creative Enterprise Australia (CEA)’s accelerator program Collider, Brandollo is an exciting new marketing data and technology platform that aims to reduce the cost of marketing advice for small businesses, agencies and marketing consultants by up to 80 per cent.
The platform is powered by an artificial intelligence (AI) Marketing Assistant that draws on machine learning to understand its customer needs and deliver customised marketing and branding plans, together with a dynamic workflow project management tool and educational content aimed at providing an affordable and accessible way of amplifying your brand.
Founders Brian McCarthy and Marco Muscat, both originally Melbourne-based, found that CEA’s Collider accelerator program resonated strongly with their vision for Brandollo because it had the right mix of support and entrepreneurship that could help bring Brandollo to life.
This prompted their temporary relocation to Brisbane and joining the accelerator program.
“80 per cent of small businesses struggle to afford the marketing support they need.
“We recognised there was a real opportunity to create something affordable and seamlessly easy to use that could help these companies take ownership of their brand,” McCarthy said.
“Having previously worked closely with hundreds of brands, it was clear to me that small to medium sized businesses were really struggling to find help when it came to marketing.
“The launch of Brandollo means there’s finally a real alternative available to the thousands of businesses searching for affordable and customised marketing advice.”
Mark Gustowski, CEO of CEA, said Brandollo emerged from a strong cohort of ten startups in CEA’s Collider Accelerator program for 2018 and was one of the real frontrunners in driving the creative economy forward.
The program saw Brandollo receive coaching from international mentors and deep domain experts including Ian Mason (co-creator Virgin Startup UK), Leanne Kemp (founder & CEO Everledger) and Rachael Neumann (former Managing Director, Eventbrite Australia).
“CEA’s Collider Accelerator is the nation’s first dedicated creative tech accelerator that fills an important industry gap to ensure creative founders are supported with niche area expertise,” Gustowski said.
“We were really excited to have Brandollo come through this year’s accelerator as part of our 2018 intake and their astounding growth over the last couple of months has meant they are now well-braced to capture the attention and interests of customers and investors across the country.”
Where typical capital raises take often between three and five months, Brandollo’s was an oversubscribed seed investment round completed within six weeks, McCarthy added.
Aimed at small to medium-sized businesses, startups and emerging companies, the platform counts ex-Adroll managing director for Asia Pacific Ben Sharp, former CEO of the Lederer Group Rob Lederer and 2018 QLD Pearcey Entrepreneur Award winner Peter Laurie among its key investors and has just completed a capital raise for an undisclosed amount.
“I was impressed by Brian and Marco’s passion for solving a critical issue for small businesses.
“Brian and Marco are the ideal founding partners that complement each other perfectly and I saw them grow as individuals through the three-month Collider program,” said investor Ben Sharp.
“Blending machine learning with workflow management to deliver customised marketing plans for SMB is a real gap in the market.
“I’m excited to be involved in supporting their angel investment round, and not surprised this was oversubscribed.”
This year’s Collider program saw Brandollo together with its cohort peers spend a week in Thailand where the startups were exposed to some of the fastest growing tech companies and most active investors in Asia Pacific.
Brandollo was also given the opportunity to meet a range of angel, seed and Series A investors, as well as receive pre-seed investment of $30,000.
Gustowski added that the launch of Brandollo was a terrific example of a local Australian growth story helping provide a platform for small to medium businesses and marketing consultants to grow their brand.
“Brandollo’s wonderful success is a testament to the fantastic team led by Brian and Marco.
“They have shown how a local team with great ambitions can pave the way forward to be a real disruptor in the realms of brand marketing, amplification and creative enterprise,” Gustowski concluded.
Applications for CEA’s 2019 Collider Accelerator program open in mid-January next year.
For more information about the accelerator or to express your interest, please visit qutcea.com/collider/
Latest News
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
IntelligenceBank, the platform that empowers global marketing teams to go to market faster, maintain brand integrity across channels and maintain legal compliance, is pleased to announce open entries for the 2024 Brandies. Once again, the Brandies will celebrate the brilliant brand work produced by marketing and brand heroes worldwide. Past winners included marketing teams from […]
The Fred Hollows Foundation Appoints Ardent For PR
The Fred Hollows Foundation has appointed Ardent, an independent full-service agency, to lead its upcoming public relations campaign, concluding a competitive pitch process. The exciting partnership will see Ardent support The Foundation across earned media relations, ambassador procurement, influencer engagement, and social media amplification for their two major community fundraising events in 2024. With an […]
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Fiverr International Ltd. has released its 2024 Business Trends Index, which is compiled from trending searches for freelance digital services on Fiverr’s platform. Among the millions of searches on the marketplace over the past six months, AI, eCommerce and social media marketing all saw significant increases. The Index shows that businesses are seeking out skilled […]
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
oOh!media has launched Perth’s first 3D anamorphic billboard. Located in Yagan Square, the billboard will display ads for local science museum Scitech, created by oOh!’s creative innovation hub POLY. Richard Moore, production and content director, POLY, said: “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It […]
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, […]
Amanda Laing Announces Resignation From Foxtel Group
The Foxtel Group has announced that Amanda Laing, Foxtel Group chief commercial and content officer and BINGE managing director, has resigned and will be leaving the Group later this year. “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in […]
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]
Howatson+Company Acquires Akkomplice
Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]
Google Delays Third-Party Cookie Deprecation Again
Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Marketing advisory, strategy, and analytics company Forethought have revealed that only 3.3 per cent of Australians ranked education as the top priority for the Federal budget, falling well behind areas such as cost of living (53 per cent), healthcare (13 per cent), and housing (13 per cent). When it comes to education in particular, universities […]
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.
Entries For Five Decades Of Advertising Graduates Awards Close On Monday
Entries for the Five Decades of Advertising awards close Monday. And no extensions! Any bribery is open til Wednesday.
Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal
Rot your teeth, get fat and support women's sport all at the same time with this sweet new sponsorship arrangement.
Campfire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia
Chicken chain unveils important First Nations initiative. The actual chickens more concerned with the Adani coal mine.
Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel
MFA Awards adds some serious clout to its judging panel. Still no confirmation Paulini will be performing on the night.
Connect Hearing ‘Sounds Good’ Platform Via Bread Agency
Every office has that one hard of hearing person that's oblivious to the fact. Ramp up their insecurities with this.
Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March
Data shows Aussies prioritising light entertainment over hard news. And who can blame them if you've seen the hard news!
Fur Media Partners With Mad Paws To Support Advertisers
It's never good if your office smells like faeces & brine chunks in aspic. Not if you're pet-friendly agency Fur Media.
MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN
There are few pluses to be had with global warming, except the extension of ice-cream eating season.
Sling & Stone Scrubs Up With Lush Account
Got friends at Sling & Stone? Expect the dreaded loofah and bath bomb for birthdays/Christmas this year.
SBS’s The Cook Up With Adam Liaw Produces ‘Fewer CO2 Emissions Than Industry Average’
SBS could go full vegan for Adam Liaw's seventh season and reduce its TV audience and emissions by 99 per cent.
GumGum & Playground xyz To Merge Media Portfolio, Creating “Powerhouse” Ad Suite
GumGum & Playground xyz tap into consumer mindset. B&T prefers tapping a keg, but whatever works.
All The Winners & Grinners From The TikTok Young Lions Awards Night!
Last week saw every part of the human experience: Exalted, devastated, exhausted & stuffing sausage rolls in the corner.