Independent communications agency Agent99 Public Relations has announced it has secured the account of webinar software provider ON24 as it prepares to launch in the Asia-Pacific region.
Based in San Francisco, ON24 marketers with a webinar marketing and analytics platform designed for lead generation, customer engagement and virtual events.
Agent99 will be tasked with introducing ON24 to the Australian market, increasing awareness to commercial prospects that are yet to experience the latest industry advances experienced by ON24’s global clients, which include Microsoft, IBM and Google.
The PR firm will also be responsible for driving sign-ups to ON24’s own monthly webinars, virtual training offerings, and its latest conference event Webinar World, to be held in Sydney on 1 May 2017.
An extensive B2B campaign will be executed to include interviews, key media outreach, social media strategy, contributions, and case studies targeting the marketing, business and technology sectors.
Tim Johnston, director of Demand Generation for the Asia-Pacific region, said: “We were incredibly impressed by the proposal put forward by Agent99 and the ideas it contained.
“We’re certain that the campaign will see great success for our Australian launch.”
Agent99 director Sharon Zeev Poole said: “It’s exciting to be a part of an organisation’s journey as they expand into a new territory.
“We’ve executed a number of successful B2B campaigns and always find it rewarding to share new innovations and add value to other businesses, particularly from a global leader in this ever-changing technology space.”