PR agency Agent99 has announced the addition of three new clients to its portfolio across the beverage and property sectors.
Following a competitive pitch, the agency has been appointed by Tribe Breweries as its agency of choice. Tribe is one of the leading independent and innovative craft brewers in Australasia and is home to the largest number of craft beers in Australia.
Agent99 has been tasked with launching Tribe’s rebrand and future plans into market, developing and executing a comprehensive social media plan, creating content for the new website and releasing growth announcements.
Anton Szpitalak, co-founder and CEO of Tribe, said: “We were impressed by Agent99’s approach and pace, which is very much in line with our thinking. That, coupled with their experience in the beverage and corporate sectors, confirmed that they would be the right fit to progress our agenda.”
Bolstering its property client portfolio, earlier this month Agent99 launched Kohab, the world’s first digital platform, community and marketplace for property co-ownership, into market.
The unique platform aims to address Australia’s housing affordability issue by enabling like-minded buyers to purchase a home together.
The agency has developed an extensive communications campaign for Kohab, which will be rolled out over the coming months to officially launch the brand, educate the market on co-ownership, and raise brand awareness in both the consumer and corporate spaces.
Kohab chief marketing officer Lewis Pullen said: “We’re really pleased to have Agent99 on board. We knew they were the right fit for us from the get-go due to their passion and excitement, and we see them as an excellent extension of our team.”
CityYield, a premiere global agency that specialises in the sale of investment property for rental yield across leading international markets, has also partnered with Agent99.
The business guides investors through the entire international property purchase process across markets such as the UK, Europe and US.
Agent99 will be launching CityYield into the Australian market, showcasing case studies that demonstrate the ease with which investors can capitalise on international property investing.
Sharon Zeev Poole (pictured above), founder and director of Agent99, said: “I’m thrilled that we’re expanding our client base to build on our expertise in the beverage, food, lifestyle and corporate sectors.
“Based on our proven track record, I’m very confident that we’ll be delivering strategic, creative and impactful campaigns, yielding outstanding results.”