The Australian Football League (AFL) has announced a three-year partnership with sports nutrition company CytoSport to promote its MUSCLE MILK brand as the official performance protein partner of the league.
The partnership includes a variety of multi-media marketing elements, including the use of the AFL logo on MUSCLE MILK products.
The league’s general manager of commercial, Richard Simkiss, welcomed the partnership with CytoSport, and said the AFL was pleased to support a high-quality protein product made in Australia.
“Nutrition and protein supplements are a critical part of elite sporting performance, and we are pleased to be partnering with a high-quality and globally-recognised company which delivers products made in Australia with ingredients sourced locally,” he said.
CytoSport’s international brand manager, David M. Holmes, said: “We have a deep history of supporting elite sports leagues, teams, facilities and athletes, and we’re excited to expand that legacy into Australia through our partnership with the AFL.
“This partnership helps strengthen and communicate our commitment to providing leading nutritional support to world-class athletes around the globe.
“We’re proud to be a part of the AFL and support its athletes, teams and dedicated fan base.”