AFL Grand Final: Swans Fans Prefer Macca’s And It’s Hungry Jacks For Bulldogs Fans

AFL Grand Final: Swans Fans Prefer Macca’s And It’s Hungry Jacks For Bulldogs Fans
SHARE
THIS


What best describes you?

It’s often thought that AFL is a more marketable game than its NRL rival because of its ability to attract female fans. And according to research released today by Roy Morgan that arguably rings true.

The research firm has examined the fan base of the two teams in Saturday’s AFL grand final and found that 58.4 per cent of Sydney supporters are men and 41.6 per cent are women. However when it comes to gender diversity over at the Western Bulldogs it’s almost an even split –  50.1 per cent are women and 49.9 per cent are men.

The average age of a Swans fan is 47 and for the Bulldogs its a more youthful 44. That said, the Bulldogs had more fans in the over-65 bracket who are old enough to remember the team’s last flag in 1954.

Roy Morgan also looked at the attitudes of both fans. Swans fans (apparently) prefer McDonald’s, beer and believe the government is doing a good job. While Bulldogs supporters prefer Hungry Jack’s, drinking cordial and (supposedly) don’t trust the government. Check out the full comparisons below:

Screen Shot 2016-09-29 at 9.42.36 amWhen it came to actual supporters, Roy Morgan discovered that the Swans were the AFL’s most popular team with 1.1 million supporters (or 14.5 per cent of the country’s total footy fans). Bulldogs fans numbered some 249,000 – or 3.3 per cent of all AFL supporters. Check the full comparisons below:

Screen Shot 2016-09-29 at 9.44.38 am

Commenting on the findings, Roy Morgan’s industry communications director, Norman Morris, said: “As another AFL Grand Final rolls around, so too does Roy Morgan’s annual comparison of each team’s supporters. Unlike some years, when both groups of fans share many similarities, Bulldogs and Swans fans are noticeably different.

“One key difference is how much more involved Bulldogs supporters are with AFL, being over three times more likely than Sydney supporters to be financial members of their club, as well as showing greater inclination to attend matches and watch them on TV. Considering their team hasn’t been in a Grand Final for 55 years, this makes sense—you’ve got to be very committed to stick it out with a perpetual underdog!

“The different political attitudes of each team’s fans is also noteworthy. Swans supporters are more likely than their Bulldogs counterparts (not to mention the average Australian) to believe the ‘Government is doing a good job running the country’: which is good news for Prime Minister Malcolm Turnbull, who recently declared his support of the team at a UN conference in New York, no less!

“Bulldogs fans, on the other hand, are more likely than Swans supporters (and the average Aussie) to say they ‘don’t trust the current Australian Government’…which would probably please former PM Julia Gillard, one of the team’s highest-profile fans,” he said.

 

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]