Adshel Unveils Flexible Digital-Screen Trading By Time, Day & Location

Adshel Unveils Flexible Digital-Screen Trading By Time, Day & Location

Imagine a beer brand being able to speak to footy fans near every ground, bottle shop or pub across the country, only at the times the games are on and with up to date match information. Today Adshel is launching a first in its sector which allows advertisers to do just that.

Adshel’s flexible trading will enable advertisers to buy digital screens by time, day and location in a similar way to online trading models.

Adshel CEO, Mike Tyquin, said that enabling campaign customisation by time, day and location provides advertisers with significant flexibility and control for greater audience targeting. “The strength of digital out-of-home lies in its targeting capabilities; Adshel’s time, day, location offering unlocks the potential of digital out-of-home by combining time and day with the unparalleled scale available across our street furniture network. Location-based media with its rich data and specific context is incredibly effective.”

As operators of Australia’s only national digital street furniture network, reaching 44 per cent of Australians five time a week, Adshel is uniquely placed to deliver this new proposition to advertisers.

Today’s announcement comes after in-depth research of the future of digital-out-of- home, including learnings from Adshel’s geo-location data trials and strong digital street furniture position. When Adshel surveyed the market about what is essential for digital- out-of-home to succeed the response was clear: be technology led to enable targeting of audiences by time, day and location.

The shift from pack-based towards spot-based trading will not only deliver flexibility and improved targeting, it will also lower the cost of entry to digital-out-of-home.

This initiative aligns with Adshel’s future ambition to be able to deliver intelligent ad serving informed by rich audience data. The first step in that process is this new flexible trading model.

Latest News

Medium Rare To Launch Free Magazine For Bunnings
  • Media

Medium Rare To Launch Free Magazine For Bunnings

Medium Rare will launch a new magazine in the homes category for distribution throughout Bunnings’ stores in Australia and New Zealand. The new monthly publication, which will be available free of charge, will launch in Australia in March 2018 with a circulation of 500,000. A New Zealand edition, with a 100,000 circulation, will follow in […]

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]