Global FMCG giant Colgate have worked with Adshel to create an exciting and interactive outdoor execution for their latest Palmolive hand wash range.
The campaign features a full shelter takeover promoting the exciting new variation of the popular range.
As part of the bespoke experiential build, the shelters will have the unique ability to allow commuters to sample the actual fig and coconut scent at the press of a button.
The campaign launches in Sydney and Melbourne and will run throughout August.
Adshel’s Immerse experiential team created the campaign, with media booked by MEC.