Ad retargeting platform AdRoll has announced it was selected to the new Facebook Marketing Partner program, which recognises high performance expertise and technology.
AdRoll’s commitment to innovation on the Facebook platform has earned it recognition for its specialisation in both Facebook Exchange (FBX) and Ad Tech.
“AdRoll has invested heavily in building value on top of the Facebook ad platform and we have a history of being first to market with new functionality that delivers results for our customers,” said Adam Berke, CMO and President. “Receiving Facebook’s new Partner badge with specialities in both Ad Tech and FBX is a testament to the depth of our commitment to the platform.”
Badged companies were chosen based on incremental diversification, innovation to the platform, strong alignment to Facebook’s vision and policies, strong relationships and client management, a transparent business model, and other distinct factors. The program certifies technology companies to ensure advertisers have more clarity, choice and impact to achieve top results with Facebook advertising.