AdRoll has announced via its blog that it has launched limited beta version access to Instagram advertising inventory opening up access to the Facebook-owned platform’s 300 million users.
Initially only open to a very limited number of its customers, the beta version promises to offer marketers access to premium inventory built to natively feature beautiful creative.
“The prevalence of smartphones with high-quality cameras has spurred individuals to create, curate, and share content at an extraordinary pace – an incredible 1.8 billion photos a day. Instagram has become a mecca for this movement, accounting for 70 million photos contributed daily,” AdRoll posted on its blog.
AdRoll said that the trial gives access to a predominantly millennial audience where they’re primed to engage with content they trust.
“Initial data points on performance are very strong, and the days of ads on Instagram are very early. We’re excited to partner with our customers to develop new best practices for a social media platform that has already become so ingrained in our culture,” the post stated.