AdRoll Launches Cross-Device Advertising Offering

AdRoll Launches Cross-Device Advertising Offering

Global retargeting platform AdRoll has introduced Retargeting for Mobile in Australia.

Danielle Edwards
Posted by Danielle Edwards

The offering will allow Australian marketers to execute cross-device advertising campaigns for the first time.

Currently the only unified solution available in the Australian market, AdRoll’s Retargeting for Mobile identifies segments of a brand’s high-intent desktop site visitors and retargets them as they browse mobile websites, Facebook and Twitter on their smartphones and tablets.

Ben Sharp, AdRoll managing director ANZ said: ‘‘Mobile is now dominating in the same way that Facebook did a few years ago and we believe the Australian market is on the cusp of adopting and investing in mobile like never before.

‘‘We know that consumers now live, work and play in a multi-screen world; they shop wherever they want, when they want, with most transactions started on one device and finished on another,” he said. ‘‘Our retargeting mobile platform will help create 360 degree campaigns that drive high ROI, enabling marketers to reach customers they would normally lose in the transition across devices.’’

Key Benefits of AdRoll’s Retargeting for Mobile:

  • retargets desktop website visitors on their smartphones and tablets
  • extends the reach of desktop retargeting strategies
  • re-engages mobile web site visitors
  • improves mobile website conversion rate

One of Australia’s leading electronic music companies, Totem OneLove Group, have been using AdRoll’s Retargeting for Mobile on Facebook and mobile web to increase event sales on mobile for Stereosonic, Australia’s premier electronic music festival.

“We recognise that our customers’ path to purchase is no longer direct, with many accessing our website via mobile devices,” said John Curtin, Totem OneLove Group’s marketing director. “AdRoll’s new offering lets us re-target desktop visitors when they are using Facebook on their smartphones and tablets, expanding our reach and allowing us to provide a consistent customer experience, at all points of the day. Over 70% of our audience are on mobile so this is fantastic for us.”

AdRoll is dedicated to developing a performance marketing platform that extends across devices to address a range of marketing objectives. The AdRoll dashboard has a self-service option that makes the transition from desktop to mobile campaigns easy, and includes a single platform for data collection, segmentation, optimization and transparent reporting.

For further insight around Retargeting for Mobile and how first adopters are using Facebook and Twitter to reach customers on mobile devices, you can join a webinar this Friday (22 August) at 10am with Ben Sharp and AdRoll’s Head of Mobile Growth, Ben Witte. The webinar will discuss results customers are experiencing, which industries are adopting mobile the fastest and key performance metrics for Facebook on desktop and mobile.

To sign up, click here