Adobe Names New APAC Marketing Chief

Adobe Names New APAC Marketing Chief
SHARE
THIS



Computer software giant Adobe has announced the appointment of Alvaro Del Pozo to lead the company’s marketing strategy in the Asia-Pacific (APAC) region.

As vice president of marketing, Del Pozo (pictured above) will report to Adobe CMO Ann Lewnes and work alongside APAC president Paul Robson to drive business growth in the region.

Del Pozo takes over from Marta DeBellis who has returned to the US to head up enterprise campaign and partner marketing worldwide, following a two-year secondment to APAC.

Del Pozo brings extensive marketing experience to Adobe. Prior to joining the company, he was the chief operating officer and board member of digital marketing agency OneAffiniti Australia.

Prior to that, Del Pozo worked at Dell, where he was responsible for brand and demand across consumer, small businesses, enterprise and the public sector as vice president of marketing for APAC and Japan.

Commenting on his appointment, Del Pozo said: “Adobe is the undisputed leader in creative and marketing software and I’m excited to join the company at a time when the opportunity for growth in APAC has never been greater.

“The era of experience is forcing businesses to transform, and marketing is at the heart of this change and opportunity. I’m looking forward to working with the Adobe team to support brands across the region to deliver amazing customer experiences.”

Please login with linkedin to comment

Adobe Alvaro Del Pozo

Latest News

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine
Content Agency Storyation Grows In New Zealand
  • Media

Content Agency Storyation Grows In New Zealand

Award-winning content agency Storyation has grown its presence in the New Zealand market appointing Amanda Clarke (main photo) as partnerships manager. Co-founded by former Metro magazine editor Lauren Quaintance, the Australian-based agency has been working with Tourism New Zealand’s Premium and PR teams for more than four years. Based in Auckland, Clarke spent nearly a […]