Cloud marketing software provider Adobe has released a number of updates for Adobe Experience Manager to make personalising content for marketers a breeze.
These advances are designed to better enable brands to reach consumers across the full range of devices and channels.
Experience Manager’s new intelligent content capabilities will be available next month and empower marketers to intelligently discover images and tailor them for different screens, automatically personalise layouts and messaging for individuals, and adapt forms for a better experience.
You can watch the below video to find out more about Adobe’s latest updates in the below video, or by reading this blog.
Aseem Chandra, senior vice president of digital experience strategic marketing at Adobe, said content will always play an integral role in building brand loyalty, with personalisation, authenticity and design reigning supreme.
“The new content capabilities we are announcing today empower brands to deliver digital experiences that delight consumers and uniquely integrate content and data,” he said.