Adobe Appoints New Vice President Of Marketing In APAC Region

Adobe Appoints New Vice President Of Marketing In APAC Region
SHARE
THIS



Adobe has appointed Marta DeBellis as the new vice president, marketing for the company’s Asia Pacific operations, stepping into the position recently vacated by Hisamichi Kinomoto.

Kinomoto has resumed a full-time focus on the company’s Japan market, with DeBellis to report to Adobe CMO Ann Lewnes, and work alongside APAC president, Paul Robson.

Over the last two years, DeBellis has led global campaign planning for Adobe’s digital marketing business as well as driven co-marketing strategies worldwide with its partners, including large global agencies and system integrators from the States. This appointment marks her return to the APAC region.

DeBellis is a 20-year marketing veteran in global strategic marketing and business development, and before jumping aboard the Adobe ship was vice president, group account director at MRM/McCann in Salt Lake City, managing the Intel and Microsoft accounts.

DeBellis joined McCann from Intel Corporation where she started in 1992. Her last position with the company was director, digital home brand & campaigns for Intel’s Asia Pacific business.

DeBellis said, “I’m looking forward to bringing my family back to APAC with our move from Park City, Utah to Adobe’s Sydney headquarters. It’s an exciting next step in my international career and our adventure together as a family.”

“The digital era has brought unprecedented change and opportunities for consumers, marketers and businesses in APAC.  It is an exciting time to be at Adobe, an organisation whose vision and technology bring together creativity, content and data insights to enable compelling and seamless experiences across every device.”

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine