Adobe Makes Two Senior Appointments For APAC

Adobe Makes Two Senior Appointments For APAC
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Computer software company Adobe has appointed Damon Scarr to the new role of head of Ad Cloud sales for the Asia-Pacific (APAC) region.

Following four years leading the development and expansion of the Adobe Partner APAC business, Scarr will take on responsibility for the enterprise sales go-to-market strategy and growth acceleration for Adobe’s Ad Cloud business across the region.

Damon Scarr

Damon Scarr

Paul Robson, president of Adobe Asia Pacific, said: “Damon has built our successful partner business in APAC over the past four years and led significant transformation programs for our customers.

“His appointment into this new role reflects the importance of our Ad Cloud focus and growth strategy across the region.”

Furthermore, Adobe has appointed Philip Cronin to lead partner engagement, including the launch of a partner reseller program in the APAC region.

Cronin brings extensive corporate experience to Adobe, including 18 years with Intel, with four of those years as its director for the APAC region and Japan. Most recently, he was a director at consulting firm eClipse Innovation.

Philip Cronin

Philip Cronin

Cronin is an adviser to Australian and international governments, and has served as chairman of the Australian Information Industry Association.

Jay Dettling, vice president of Adobe Global Partners, said Cronin is an experienced leader with a strong record of driving innovation, sales and the partner business.

“As we enter this next phase of growth in APAC, partners are critical to our strategy,” Dettling said.

“I’m thrilled to have Philip at the helm to lead the region into exciting new opportunities, including our reseller program.”

Robson added: “I am excited for Philip to join our team and lead the expansion of Adobe’s partner offering in APAC.

“Adobe partners with the best agencies, consultancies and technology providers in the region, and Philip’s experience will further strengthen our engagement with partners to deliver exceptional experiences and innovation for customers.”

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