ADMA Shuffles Board

ADMA Shuffles Board
SHARE
THIS



The Association for Data-driven Marketing and Advertising (ADMA) has appointed Steve Brennen, senior director-marketing and advertising sales with eBay Australia and New Zealand, as chair of the ADMA Board of Directors for a two-year term.

He replaces Karen Ganschow, general manager-CRM and digital, Westpac. Ganshow will remain on the Board for a further two years as past chair.

Tony Davis, director of Quantium, one of the Board’s longest serving members and most recently the past chair, is retiring after nearly 10 years of service.

In addition, Steve Coll, executive creative director of Droga5, joins the board.

“It’s our aim to ensure the ADMA Board of Directors is fully representative of the growing marketing, media and advertising industry. We want to make sure we have experts in fields like data, content, creativity, technology and customer experience at the table. The appointments of Steve Brennen as chair and Steve Coll as a director reflect this mandate, whilst maintaining the highest standards of governance and leadership,” said Jodie Sangster, ADMA CEO.

“We’re delighted to have Steve Brennen take the Chair’s role. He brings exceptional experience in marketing, advertising and e-commerce, and is the right person to lead ADMA into the next phase of our data-driven remit. eBay is very much a data-driven, digitally savvy disruptor and innovator. We are looking forward to the perspective Steve will provide relating to strategy, as we sharpen our focus on delivering value for members through events, education and thought leadership,” she added.

From left to right: Quantium’s Tony Davis; ADMA CEO Jodie Sangster; Westpac’s Karen Ganschow; EBay Australia and New Zealand’s Steve Brennen, and Droga5’s Steve Coll.

From left to right: Quantium’s Tony Davis; ADMA CEO Jodie Sangster; Westpac’s Karen Ganschow; EBay Australia and New Zealand’s Steve Brennen, and Droga5’s Steve Coll.

Steve joined eBay Australia/New Zealand as the senior director for marketing and advertising sales in March 2013. He is currently responsible for defining the company’s marketing and advertising strategy and leads all marketing activity across the business. He has been tasked with changing consumer perceptions of eBay to reflect the site’s new direction and service offering. Steve has nearly 20 years of marketing and sales management experience gained across the telecommunications, financial services and logistics industries with a particular focus on digital communications.

“In recent years, ADMA has worked hard to meet the creative community’s needs with initiatives like Creative Fuel, ADMA Creative School and the Young Creative of the Year competition. But we need to do more and Steve Coll, with his award-winning experience, will be invaluable in this regard,” said Sangster.

She said that at the recent AC&E Awards night, judges did not hand out a copywriting award, so more would be done through ADMA’s education offering on that level to address the perceived dearth of copywriting skills in the industry.

“ADMA intends to focus on copywriting and initiate a program to train high quality copywriters for the industry. Steve will be able to help us take the right steps to design the program,” she said.

Prior to joining Droga5, Coll oversaw the revitalisation of Havas Worldwide Australia, helping the agency win a coveted black pencil at D&AD, 12 Cannes Lions, Gold at Clio and was named Havas Worldwide ‘Person of the Year’ in 2013. He was also responsible for AMV BBDO in London winning the inaugural Cannes Grand Prix for Creative Effectiveness 2011 for its Walkers Crisps’ campaign. His other award-winning work includes the McDonald’s Inner Child TV commercial, the first McDonald’s Australia ad to win at Cannes.

In further developments, Stephanie Tully, chief marketing officer-Qantas Loyalty, steps up as vice chair of the Board, and David Bowie, SAS Australia and New Zealand CEO, becomes Treasurer.

With the appointment of Steve Coll, ADMA’s Board now comprises 13 directors.

Tony Davis, one of the longest-serving Board directors in ADMA’s history is stepping down after nearly 10 years, having served as a Board director, chair and past chair.

“Tony’s contribution to ADMA and the industry are immeasurable, and we are grateful for the vision he has brought to ADMA and the time, energy and passion he devoted to the Board. On behalf of the Board, I want to thank him for being a leader and a good friend,” said outgoing chair, Karen Ganschow.” He has truly changed the face of data-driven marketing in Australia, as well as the association that represents the industry.”

In his time on the ADMA Board, Tony helped to fulfil the association’s data-driven mandate, which he recognised early on was essential for ADMA to be relevant and dynamic in a new marketing landscape. He also chaired the ADMA Data Taskforce and helped to produce ADMA’s best practice guidelines around ‘big data.’

The 2014-15 ADMA board comprises:

  • Steve Brennen, Senior Director-Marketing and Advertising Sales, eBay Australia and New Zealand (Chair)
  • Karen Ganschow, General Manager, CRM and Digital, Westpac (Past Chair)
  • Jodie Sangster, CEO and Company Secretary, ADMA
  • Stephanie Tully, Chief Marketing Officer, Qantas Loyalty (Vice Chair)
  • David Bowie, CEO, SAS Australia and New Zealand (Treasurer)
  • Emily Amos, General Manager-Marketplace, Woolworths
  • Steve Coll, Executive Creative Director, Droga5 Australia
  • Andy Pontin, CEO, Clemenger BBDO Sydney
  • Lucinda Barlow, Head of Marketing, Google Australia and New Zealand
  • Chantal Walker, Chief Marketing Officer, Foxtel
  • Leigh Terry, CEO-Australia and New Zealand, Omnicom Media Group
  • Damian Eales, Group Executive-Marketing, News Corp Australia
  • Jason Juma-Ross, Lead Partner-Digital Intelligence, PwC Australia.

The five ADMA state branch chairs, Julie Dormand, MercerBell (NSW); Neil Jorgensen, Signet (Qld); Jason Neave, The Distillery (SA); Craig Wallis, RDI Marketing (VIC), and Tristan Berentzen, Synergy (WA), are moving off the Board to form a new ADMA State Branch Board Advisory Committee.

The Advisory Committee members will define the trends and determine the needs of the industry in relation to data-driven business practice, and provide the Board with new ideas and advice for the future direction of ADMA.

Please login with linkedin to comment

Bob Garfield Tim Cook

Latest News

Rakuten Marketing Launches Consent Management Platform In Line With GDPR
  • Marketing

Rakuten Marketing Launches Consent Management Platform In Line With GDPR

Performance marketing company Rakuten Marketing has unveiled a new consent management platform (CMP) for retailers, advertisers and publishers. Compliant with the IAB Europe/Tech Lab Transparency and Consent Framework and developed to-date within a DigiTrust (now IAB Tech Lab) working group, the CMP is a proactive measure to help retailers, advertisers and publishers gain consent under […]

Five Top Tips To Improve Your UX And SEO
  • Opinion

Five Top Tips To Improve Your UX And SEO

Is your UX & SEO performing like a brattish MAFS contestant? Well, let this be the penetrative lube to their love woes.

Opinion

by B&T Magazine

B&T Magazine
Marc Edward Agency Snares PR Account For Cruiseco Australia
  • Marketing

Marc Edward Agency Snares PR Account For Cruiseco Australia

Experiential marketing firm Marc Edward Agency (MEA) announced the addition of Cruiseco Australia as client for its communications division. Following on from its execution of the Cruiseco 17th Annual Conference in Brisbane earlier this year, MEA has been appointed as the cruise specialist’s PR agency of record. Cruiseco CEO Amanda McClelland said: “Having demonstrated their […]

Why All Email Should Be Mobile First
  • Opinion

Why All Email Should Be Mobile First

Here's an authoritative article on email and mobile, and be safe in the knowledge it wasn't penned by any B&T staff.

Opinion

by B&T Magazine

B&T Magazine
39th AWARD Awards Winners Announced
  • Media

39th AWARD Awards Winners Announced

B&T was a lucky guest at the AWARD Awards last Friday, although misread the bit about fancy dress & went as a chicken.

Women In Media Profile: Zeina Khodr
  • Media

Women In Media Profile: Zeina Khodr

When B&T was offered to interview a lady named “Zeina”, we initially thought it was the warrior princess herself.

by B&T Magazine

B&T Magazine
Q&A With Cannes Chairman Terry Savage
  • Advertising
  • Media

Q&A With Cannes Chairman Terry Savage

If you mistakenly thought this was an interview with Kojak's Telly Savalas, as it turns out, it's even better than that.

Optus To Phase Out Virgin Mobile Brand
  • Marketing

Optus To Phase Out Virgin Mobile Brand

Didn't much fancy that Telstra story above? Well, perhaps B&T could tempt you with this tasty Optus tickler instead.

by B&T Magazine

B&T Magazine
AKQA R&D Teams Up With Google For Semi Permanent 2018
  • Media

AKQA R&D Teams Up With Google For Semi Permanent 2018

AKQA R&D in collaboration with Google has developed a process called Somesthetic Transfer. It uses machine learning to take both the style and texture of an artwork and apply it to another image to be 3D printed with a UV printer. The works will be displayed at Semi Permanent 2018 in Sydney from Thursday 24 […]

WPP’s Health & Wellness To Unveil ‘How Design Can Save A Life” For Vivid
  • Marketing
  • Media

WPP’s Health & Wellness To Unveil ‘How Design Can Save A Life” For Vivid

Design students from Torrens University’s Billy Blue College of Design have partnered with WPP AUNZ’s Health & Wellness division to decode clinical data on ‘Medicinal Marijuana in the Treatment of Epilepsy’. Their creative solutions will be presented at a Vivid Ideas Exchange titled ‘Design can save your life: how can creativity improve comprehension of health data?’ […]

Diversity Case Study Series: The Royals
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: The Royals

If you read one diversity case study on B&T today, make it this one. Not that there's any others to choose from, really.

by B&T Magazine

B&T Magazine
Cricket Australia Finds New Major Sponsor
  • Marketing

Cricket Australia Finds New Major Sponsor

B&T was going to insert a homage to Sherbert's classic "Howzat" here before realising it was naff and showed our age.

by B&T Magazine

B&T Magazine
PHD Wins HSBC Global Media Account
  • Media

PHD Wins HSBC Global Media Account

ICYMI, PHD has FTW the HSBC business IRL. It's not so much a LOL or NSFW, but a TL;DR. Ahh, forget the whole thing.

InMoment Accelerates APAC Expansion With Key Acquisition
  • Media

InMoment Accelerates APAC Expansion With Key Acquisition

Customer experience (CX) intelligence platform, InMoment, has expanded into Australia and New Zealand with the acquisition of customer experience agency, brandXP and appointment of Claire Fastier as its APAC business head.

Marketers Need To Focus On Voice Search Right Now
  • Opinion

Marketers Need To Focus On Voice Search Right Now

In this opinion piece, Performics Australia performance content account director Steve Robinson (pictured below) dives into the hazy relationship between marketers and voice-activated technology. From settling family disputes, (“Hey Google, are fossil fuels really made from dinosaur bones?”) to running a household, (“OK Google, add toothpaste to my shopping list”), voice-activated systems are becoming more […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance
  • Advertising
  • Media

SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance

Video advertising and monetisation platform SpotX has announced the launch of an online resource library for the European Union’s General Data Protection Regulation (GDPR). The library can be found on the company’s website and is part of a wider educational initiative by SpotX – which is headquartered in the US and has an office in […]

Daylight Agency Opens Government Division, Hires Legal & Political Expert
  • Marketing

Daylight Agency Opens Government Division, Hires Legal & Political Expert

Integrated communications firm Daylight Agency has cemented its presence in the government and political arena with the appointment of industry veteran David Begg. A practising solicitor for over 28 years, Begg (pictured above) will head up the agency’s new government division. He has extensive experience working with large commercial clients on high-profile regulatory and legal […]

Frost Design Unveils New Look For John Holland
  • Marketing

Frost Design Unveils New Look For John Holland

Frost Design has shown off its comprehensive rebrand of iconic Australian infrastructure and property business John Holland, based around the brand idea of ‘Transforming Lives’. John Holland CEO Joe Barr said Frost was the only branding business who understood that the impact of the rebrand was just as important internally as it would be externally, […]

Women In Media Profile: Jill Johnston
  • Media

Women In Media Profile: Jill Johnston

We've got an absolute cracking Women in Media profile today. Not to say it's approved by the Chiropractors' Association.

by B&T Magazine

B&T Magazine
First Lady Michelle Obama and President Barack Obama Dance Together at the Presidents Ball
  • Media

Netflix Secures Producer Deal With The Obamas

It seems former US president Barack Obama and former First Lady Michelle Obama aren’t quite done with the international spotlight just yet. The Obamas have officially signed a multiyear deal with Netflix, which will see the power couple producing films and series with the streaming giant. According to Netflix, “The Obamas will produce a diverse […]

How To Spot A Trend Versus A Fad
  • Opinion

How To Spot A Trend Versus A Fad

One need only view our editor's hot pink leg warmers today to realise he's neither fad nor trend.

Opinion

by B&T Magazine

B&T Magazine
Why Engagement Is The New Rule Of Content
  • Opinion

Why Engagement Is The New Rule Of Content

And why is B&T running a photo of an engaged couple for this content engagement article? It was either that or a carrot.

Opinion

by B&T Magazine

B&T Magazine
Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles
  • Media

Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles

Fairfax Media has today announced the recruitment of 20 trainee journalists to join the newsrooms of The Sydney Morning Herald, The Age, The Canberra Times, The Australian Financial Review, Brisbane Times and WAtoday. This represents one of Metro’s largest trainee intakes in years and underlines the commitment of the mastheads to fostering a new generation […]

Sydney Australia - November 7, 2011. An extreme close up of an American express card issued by the Australian bank Westpac.
  • Media

AMEX Launches Global Media Review

Are there not enough hours in the day? Are you cheek-by-jowl with your co-workers? Well, hopefully you won't win this.