ADMA (Association for Data-Driven Marketing and Advertising) today announced that it has launched the ADMA Regional Marketing Scholarship, supported by Telstra. Each year five aspiring regional and rural young marketers will be awarded an intensive six months marketing education program.
The aim of the ADMA Regional Scholarship is to ensure that marketers across the country are provided the skills and knowledge needed to advance their careers and help steer their businesses to success.
“Data-driven marketing skills are increasingly a prerequisite for success in our digital age but there is a paucity of marketers with the most up to date skills in Australia, particularly in rural and regional areas where it is harder to access training resources”, said Jodie Sangster, CEO of ADMA.
“ADMA is committed to closing the data-driven marketing skills gap in Australia and with the generous support of Telstra are delighted to offer young rural and regional marketers the chance to become better connected to the world of digital marketing.”
The ADMA Regional Marketing Scholarship is open to young marketers between the ages of 18-30 year who either work in a marketing or advertising role in a business outside a 100 kilometre radius of their state capital, or who have completed an undergraduate degree in marketing or advertising.
Five scholarships will be awarded to successful applicants comprising of a combination of an ADMA IQ course in Digital Marketing, three short courses, tickets to the ADMA Global Forum, an industry brief assignment and access to ADMA member benefits and unparalleled networking opportunities. More information on the Scholarship can be found here.
“The introduction of the ADMA Regional Scholarship, supported by Telstra, is the latest in a series of ADMA initiatives designed to champion and extend the practice of data-driven marketing which we know is increasingly critical to drive the success and competitiveness of Australian businesses across all sectors,” continued Jodie Sangster.
“Marketing and advertising has been revolutionised by digital technology and we must ensure we have a next-generation of Australian marketers that are equipped with the skills required to ensure the industry continues to develop and flourish.”
Data-driven marketing is becoming increasingly critical for businesses. According to LinkedIn’s annual survey, 18 out of the 25 most in-demand skills in Australia were in the STEM, data and data-driven marketing areas.
But a report by global IT consultancy firm Infosys released at the World Economic Forum in January 2016 found that young Australians are less prepared for the digital world than comparable countries, ranking last out of nine countries (Australia, Brazil, China, France, Germany, India, South Africa, the United Kingdom and the United States) for young people being confident in their job skills and feeling optimistic about their employment prospects.
In April this year, ADMA also launched the ADMA One for One Program donating one free course for every single ADMA IQ course sold. The course will be given to someone from outside the industry who would benefit from having marketing, data and digital skills but may not be in a position to fund themselves.
Recipients will include small businesses, start-ups, those who have been out of the workforce due to unemployment, ill-health or maternity/paternity leave, regional and rural communities with restricted access to training and women who wish to enter the data sciences field.