ADMA Launches One For One Education Program To Invest In Australia’s Digital Future

ADMA Launches One For One Education Program To Invest In Australia’s Digital Future
SHARE
THIS



The Association for Data-driven Marketing and Advertising (ADMA) today announces that it has launched the ADMA One for One Program donating one free course for every single ADMA IQ course sold.

The course will be given to someone from outside the industry who would benefit from having marketing, data and digital skills but may not be in a position to fund themselves.

Recipients will include small businesses, start-ups, those who have been out of the workforce due to unemployment, ill-health or maternity/paternity leave, regional and rural communities with restricted access to training and women who wish to enter the data sciences and data disciplines.

$500,000 dollars of free courses will initially be distributed via the established networks of ADMA’s five foundation partners, Australia Post, Bupa, Optus, Stockland and Westpac before being extended to additional distribution networks in May. ADMA expects to donate over $2.5 million in training by the end of 2016. Details of courses, selection criteria and the process can be found here.

Jodie Sangster CEO of ADMA commented “ADMA has been vocal in its concerns over the lack of appropriately skilled marketers in Australia, so now we are quite literally putting our money where our mouth is.

“I’m proud that ADMA is taking direct action to help ensure Australia has the skills its needs for its digital future. The One or One Program will extend the reach of our education curriculum to individuals and businesses most in need of acquiring the tools necessary to remain competitive and relevant in a post-digital world.”

Globally, data-driven marketing is becoming increasingly critical for businesses. The second annual Global review of Data-Driven Marketing and Advertising[i] report produced by Winterberry for the Global Direct Marketing Association (GlobalDMA) found that 81.3 per cent of marketers see data as important to their efforts, whilst 59.3 per cent described it as critical, up from 57.1 per cent year on year.

Ben White, acting managing director of product and marketing, Optus, said “Professional development is critically important to us at Optus, and this program will enable us to share the investment in our people with the broader business community.”

“The ADMA’s education programs are an invaluable resource, providing foundational training and aligning marketing professionals with global best practice, so to make this available to individuals and smaller organisations will broaden the local talent base in the key skill areas of digital and data.”

According to LinkedIn’s annual survey[ii], 18 out of the 25 most in-demand skills were in the STEM, data and data-driven marketing areas but research studies[iii] by ADMA and its sister industry associations IAPA (Institute of Analytics Professionals of Australia) and AIMIA (the digital industry association of Australia) consistently highlight the lack of appropriately skilled marketers as a key challenge for businesses.

Further, A report by global IT consultancy firm Infosys released at the World Economic Forum in January 2016 found that young Australians are less prepared for the digital world than comparable countries, ranking last out of nine countries (Australia, Brazil, China, France, Germany, India, South Africa, the United Kingdom and the United States) for young people being confident in their job skills and feeling optimistic about their employment prospects.

Jodie Sangster concluded, “It is critical for Australia’s long term competitiveness to invest in a highly skilled workforce in digital growth areas.

“We are extremely fortunate to be working with partners who recognise the urgent need to invest in digital and data-driven marketing skills for the good, not just of their own company, but also for the wider Australian economy.”

And there’s nothing more powerful or exciting than education, so click away on ADMA IQ’s extensive range of courses right here.

Edu_All_All_IQ_Launch_BT_V2_1202x543

 

[i] http://globaldma.com/survey
[ii] http://www.bandt.com.au/media/did-you-make-linkedins-list-of-hottest-skills-of-2015
[iii] http://prwire.com.au/pr/58131/aimia-digital-industry-salary-survey-reveals-demand-for-skilled-digital-professionals
http://www.iapa.org.au/Article/2015IAPASkillsSalaryReport
http://www.adma.com.au/connect/articles/ADMA-Launches-New-Education-Curriculum-ADMA-IQ/

 

Latest News

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)
  • Media

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)

Nine’s The Block was the most watched entertainment show of Wednesday night, narrowly seeing to Ten’s The Bachelor by 881,000 to 854,000, respectively. Ten’s latest attempt at a homegrown drama, Playing For Keeps, debuted last night with a promising 583,000. The Block was enough to give Nine the biscuits, winning last night with 28 per cent audience […]

by B&T Magazine

B&T Magazine
Cummins&Partners Wins Media Account For Red Cross Blood Service
  • Advertising
  • Media

Cummins&Partners Wins Media Account For Red Cross Blood Service

The Australian Red Cross Blood Service (ARCBS) has appointed Cummins&Partners as its new media partner following an extensive competitive pitch review. The media remit has been added to creative services at Cummins&Partners, creating more of a full-service partnership with ARCBS. Samantha Bartlett, marketing director at ARCBS, said: “We are absolutely delighted to appoint Cummins&Partners as […]

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars
  • Advertising
  • Campaigns

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars

Italian youth fashion brand Diesel has unveiled its latest campaign that uses social media hate and turns it into a clever new campaign. The ad stars Nicki Minaj, Gucci Mane, Bella Thorne, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini. Each celebrity chose some of the worst comments they’d received, and Diesel designed exclusive items for each […]

by B&T Magazine

B&T Magazine
Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business
  • Marketing

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business

A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff). But a new study suggests that going “hyper-local” could be an easy and effective place to start. The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of […]

by B&T Magazine

B&T Magazine
Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine