Adidas Follows Nike Out Of Golf As The “Tiger Woods” Effect Takes Hold

Adidas Follows Nike Out Of Golf As The “Tiger Woods” Effect Takes Hold
SHARE
THIS



Adidas has announced it’s selling its golf equipment and clothing brands as interest in the sport plummets globally.

Last year Nike said it was to “transition out” of selling golf clubs, balls, bags and apparel as profits stalled.

Many believe the waning interest in the sport follows on from the game’s biggest star, Tiger Woods’, fall from grace and slide down the world rankings.

When Woods was at his number one peak in the early 2000s, interest in the game was huge. Novices flocked to courses, particularly in the US, and the sportswear giants – who didn’t traditionally have an association with the game –  paid big dollars to release gear and sponsor players.

In 2000, Nike sponsored Woods on a five-year deal worth $US100 million. When news of Woods’ extramarital affair broke in 2009 it was reported his sponsors, that include the likes of Nike and Gatorade, lost as much as $US12 billion.

Adidas’ announcement today that it is pulling out of the game will see its golf wear assets TaylorMade, Adams Golf and Ashworth sold to a private equity firm for $US425 million. Adidas had been trying to offload the loss-making brands for a number of years now.

If you think you’ve got what it takes to be in the running at this year’s MSM Awards, enter here before 5pm (AEST) Wednesday 24 May.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]