Facebook and Instagram have released data on what got users talking across the platforms for the month of February. Humble online game FarmVille was the most talked about brand of the month, most likely after video games service Zynga’s announcement that Mark Pincus was stepping down as CEO.
Coming in second place was Adidas, as users buzzed about the retail company’s ongoing campaign against discrimination towards LGBTIQ athletes. This was further bolstered by anticipation of the Sydney Mardi Gras event in March, with both the festival and LGBT communities trending with men and women alike.
Medicare was another brand hotly debated across Facebook, possibly following the government’s proposed plan to privatise the company. PayPal also received a spike in conversations which might be attributed to its announcement that it is banning payments to VPN services due to copyright concerns.
February also saw Instagram providing hot topics to discuss what users were chatting about on the photo sharing platform. Vodafone Hutchison Australia had the largest number of conversations, perhaps stemming from the company turning around its reputation and increasing its customer base to more than 5.4 million.
Nipping at Vodafone Hutchison Australia’s heels was action role-playing game The Elder Scrolls V: Skyrim driven by release date rumours.
Beyond brands, love conquered all among Australians in February. On both Facebook and Instagram, Valentine’s Day was the most-talked-about-topic, particularly among women as they used the platform to share their special moments on February 14. Other causes for celebration included Chinese New Year, especially among an older audience, while younger women embraced Facebook’s Friends Day by sharing picture galleries created by Facebook.
A number of new films this month gave Aussies of all ages the chance to share their views on social media. Marvel’s Deadpool was released to rave reviews, trending on both platforms. Australians were also glued to events on the sporting field.
The American Super Bowl and its 2016 champions, the Denver Broncos, were widely discussed across both platforms, while the return of the Australian rugby season had people talking on Instagram.
A different kind of clash captured the attention of older males in February, as Australians followed the news of the US primaries. Both Republican candidate Donald Trump and Democrat hopeful Senator Bernie Sanders trended on Facebook. On home turf, Australian politics were also a topic of interest among men and women of all ages.
Whether people used Facebook and Instagram to debate politics, share film reviews, cheer on a team or celebrate a holiday, this month’s Hot Topics show us all of the power of the personal brand. While many of the actors, teams, sports personalities and politicians discussed this month formed part of a wider event or discussion, their individual cause, viewpoint or persona was just as important—as was their ability to be distinguished from their competitors.
Judging from the Hot Topics graphs, here is the lists of what users are buzzing about.
Facebook Brands and Products
- Eileen Fisher
Instagram Brands and Products
- Vodafone Hutchison Australia
- The Elder Scrolls V: Skyrim
- Far Cry 4
- Counter-Strike: Global Offensive
- Team Fortress 2