According to the study, Adidas saw negative sentiment rise a ridiculous 32,500 per cent, followed by Visa 27,000 per cent, Budweiser 25,500 per cent, Nike 23, 700 per cent, Hyundai 16,600 per cent, Coca-Cola 9,650 per cent and lastly, McDonald’s 4,600 per cent.
Keep in mind that Adidas would have had lower negative online comments prior to the scandal, whereas brands such as McDonalds often have higher negative perception on Twitter. This could explain why Adidas’s negative sentiment has sky rocketed.
The social backlash is pretty clear: people want big sponsors to withdraw their sponsorship of FIFA.
— Steven Worobec (@stevenworobec) May 29, 2015
Brands acting like corruption in FIFA is something they were unware or not participating… Bad, bad, bad… http://t.co/JAlyVtlww5
— CarloBraga (@carlobraga) May 28, 2015
— Robert Pratten (@robpratten) November 15, 2014
— Richard Lorello (@richardlorello) May 30, 2015
In other FIFA scandal news, Coca-Cola has released a statement:
“Our expectation remains that FIFA will continue to act with urgency to take concrete actions to fully address all of the issues that have been raised and win back the trust of all who love the sport of football. We believe this decision will help FIFA transform itself rapidly into a much-needed 21st century structure and institution.”
What do you think about brands sponsorship with FIFA? Tweet us @bandt