Added Value Boosts Senior Team In Wake Of New Business

Added Value Boosts Senior Team In Wake Of New Business
SHARE
THIS



Strategic marketing consultancy, Added Value, has boosted its Australian brand strategy team with the appointment of Gillian Reilly to the role of associate director effective immediately. Reilly’s appointment follows in the wake of an expanded new client roster and the recent appointment of Kim Braganza who recently joined Added Value’s insights team as associate director.

(L-R in photo, Kim Braganza, Dennis Wong, Gillian Reilly)

Reilly’s immediate remit is to further boost Added Value’s cultural strategy muscle. As part of the brand strategy team she will work alongside Braganza and the insights team in partnership with Added Value’s clients to reframe and shape growth opportunities.

Dennis Wong, managing director, Added Value said that the latest appointments cap off a stellar 12 months for Added Value, during which the agency secured and built high profile relationships with new clients including Vodafone and Colgate. 

He said: “Added Value is  only as good as its people. Thanks to a period of significant and sustained investment in finding the best talent, we are in a better place than ever before to push our thinking further in this important and changing time for marketing. .”

With more than 20 years of local and international experience to her name, Reilly returns to Australia after nearly a decade working in UK and Europe where she held senior planning roles for agencies such as such as Mojo, RKCR and Naked as well as significant client experience with Diageo in global brand and planning roles. Braganza brings considerable local and Asian market expertise to the business in her return to Agency side consulting, coming from her most recent role as Regional AOA head of insights for Nestle Purina. 

“Gillian and Kim have added significant leadership skills to the agency coupled with deep expertise in strategy and insights.  Importantly, their diverse backgrounds mean they will bring new ways of thinking and looking at the world to our clients. Hiring talent of their caliber is central to Added Value’s ongoing strategy to provide our clients with thinking that challenges them and grows their businesses.’ said Wong. 

 

Added Value is part of WPP AUNZ, Australasia’s leading marketing communications and content group.

Please login with linkedin to comment

Added Value WPP AUNZ

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]