The Health Message To Kids Is Being “Drowned Out”: Heart Foundation

The Health Message To Kids Is Being “Drowned Out”: Heart Foundation

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The Heart Foundation has found a number of cases where junk food marketing has pushed past the healthy options.

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Children in the ACT cannot escape junk food marketing and messages about healthy foods are being “completely drowned out”, according to the Heart Foundation.

The foundation’s comment came as an audit of food and beverage marketing in Canberra revealed that 78 per cent of food marketed to children in the ACT was unhealthy.

The audit was conducted by the Heart Foundation in 2013 at the request of the ACT Government and covered 61sites including shopping centres, supermarkets and sporting events.

In total, 940 instances of food and beverage marketing were found, with 735 items flagged as unhealthy under the Department of Health’s National Healthy School Canteens Guidelines.

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