Accordant Joins Dentsu Aegis Network’s Isobar Group

Accordant Joins Dentsu Aegis Network’s Isobar Group
SHARE
THIS



Following the acquisition of Accordant in May 2017, Dentsu Aegis Network has announced the customer experience agency will be joining Isobar Group Australia & New Zealand.

This strategic alignment, named ‘Accordant, Linked by Isobar’, continues to build out Isobar Group offering, developing digital specialisation across data, creativity, design, technology, and personalisation.

Launched in 2014, Accordant uses data and technology to personalise and optimise the customer experience, and is the first agency to receive the title ‘Adobe Target Specialisation Partner’ globally.

With the establishment of Accordant, Linked by Isobar, Isobar Group ANZ now includes WiTH Collective, Soap and SMG Studio, Accordant and New Zealand based Little Giant, all of which have adopted the ‘Linked by Isobar’ suffix.

Accordant co-founder and CEO Stephen Knowles (pictured above, right) said: “As CMOs engage with their customers via true digital experiences and stray away from more conventional advertising models, our combined offering and proven wins will enable them to achieve their objectives.

“We believe the Isobar Group brings together the best of the best to deliver actionable ideas for sustainable competitive advantage. It made complete sense for us as both a reflection of our people as well as the value of the work to join the family.”

Isobar Group ANZ chief executive Konrad Spilva said: “The Isobar Group is committed to embracing deep specialisation across digital transformation. We don’t try and be a single entity; we know where our strengths lie and defer to others in the group where appropriate.

“Accordant adds the missing ingredient with Isobar Group to truly become a leading digital group offering end to end solutions across creativity, design, technology and personalisation.”

Dentsu Aegis Network ANZ boss Simon Ryan said: “The strategic alignment of Accordant builds on our capability across digital and customer experience, and adds significant expertise as we help our clients navigate the digital economy.

“We are pleased to welcome Steve, Scott and their entire team into the Isobar Group.”

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]