AANA Sky News Show Talks Aussie Super, Brexit And Leadership

AANA Sky News Show Talks Aussie Super, Brexit And Leadership
SHARE
THIS



Marketing Dividends presented by AANA is airing this week for its second show on SKY NEWS BUSINESS, Australia’s only 24-hour dedicated business channel. This week the show welcomed Georgina Williams, group executive marketing & corporate affairs at AustralianSuper, to discuss how AustralianSuper was engaging millennials in a digital and data world.

“As a leader in a financial services category, maintaining trust and confidence is imperative, so getting on the front foot and telling our consumers what relevant developments mean is way more important for us than it is for a challenger,” Williams said.

Williams explained how AustralianSuper kept on the front foot with the Brexit news, ensuring its members had an update within a few hours of the news breaking.

The discussion highlighted the importance of using the right channels and messages to reach millennials – which make up 42 per cent of AustralianSuper members – and the importance of taking the consumer on a journey.

“Millennials are one of the biggest researchers of superannuation, so we do a lot digitally to feed in to that – particularly on the stability of superannuation, and why you would choose AustralianSuper. But when you get to the 50 plus group, the content has to change to reflect where they are in their lives,” Williams said.

The current episode follows the previous which looked at the role of the marketer in driving and championing innovation. It is part of a series of 10 that will air in the coming months, intended to profile the broadening remit of marketers as drivers of business growth.

The second episode in the new series aired live at 3:30pm AEST last Thursday and is being replayed throughout this week on SKY NEWS BUSINESS. It is jointly hosted by James Hier, CEO MEC and Nadine Blayney, Deputy Business Editor at SKY NEWS BUSINESS.

The full episode is also featured on the AANA YouTube Channel The AANA is encouraging marketers to subscribe to the Channel to ensure they get updates about new content.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?