AANA Announces Strategic Alliance With PwC’s CMO Advisory

AANA Announces Strategic Alliance With PwC’s CMO Advisory

The Australian Association of National Advertisers (AANA) has announced a strategic alliance with PwC’s CMO Advisory, which will enable both parties to share their expertise to deliver insight, solutions and capability development for the association’s members.

The first focus of the strategic alliance will be on enabling a revised media contract template.

AANA chief executive John Broome said: “In 2016, The AANA made a commitment to provide its members with the tools to enable them to navigate the complexity of achieving media transparency.

“The resulting media contract template and accompanying guidance notes were the first key deliverable, which we know have been widely used by our members.

“In releasing the first contract and guidance notes, the AANA invited the industry to provide ongoing feedback to help improve their usefulness and relevance.

“We will take that feedback on board in this next stage and look forward to ongoing engagement so that the template remains contemporary.

“Our UK counterparts at ISBA also worked with PwC on developing their recent framework and guidance notes. We will be tapping into that experience to ensure we can fast-track our processes and deliver the relevant best practice advice from the UK to our members here.

“The process will invite input from our members, agencies, the Media Federation of Australia and other industry partners in order to revise the current versions for today’s landscape.

“Our recent Media Challenge event, which was presented alongside PwC’s CMO Advisory, was an excellent example of how this strategic alliance can contribute to equipping our members with the knowledge and tools to build strong brands and businesses.

“That event was attended by more than 300 marketers, agencies, media owners, and industry professionals across Melbourne and Sydney, underscoring the importance the market places on navigating the complexity of this issue.”

Mike McGrath, managing partner of PwC’s CMO Advisory, said the consultancy was delighted to be able to support the AANA’s commitment to help achieve better transparency in media buying.

“We both come to this with aligned views about shared accountability,” he said.

“Drawing on the support of the ANA, ISBA, AANA’s Media Reference Group and its wider membership, we will take a collaborative approach to enable a revised media contract framework that seeks to further strengthen client and agency partnerships.”




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]