Woolworths cooks with Jamie Oliver

Woolworths cooks with Jamie Oliver

The Woolworths and Coles rivalry has extended to the location of their celebrity chefs with Woolies signing Jamie Oliver after Coles partners with Heston Blumenthal.

Woolworths said the new partnership will focus on “bringing better, healthier, affordable fresh food to life for everyday Australians” and giving consumers the confidence to cook at home.

As part of the deal, Woolworths is phasing out all caged whole eggs by 2018 and will sell only RSPCA, or equivalent approved, fresh chicken by the end of 2014.

Tjerd Jegen, Woolworths’ managing director, said: “Woolworths customers have told us they want help to make healthier food choices. We’re really excited about working with Jamie to help Australia live and cook well by choosing fresh options, all while keeping the shopping budget under control.”

The fresh, but budget conscious, focus of the partnership comes as Oliver releases his latest cook book: Save with Jamie.

Coles announced it was working with London chef Heston Blumenthal on October 2.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]