Woolworths cooks with Jamie Oliver

Woolworths cooks with Jamie Oliver
SHARE
THIS



The Woolworths and Coles rivalry has extended to the location of their celebrity chefs with Woolies signing Jamie Oliver after Coles partners with Heston Blumenthal.

Woolworths said the new partnership will focus on “bringing better, healthier, affordable fresh food to life for everyday Australians” and giving consumers the confidence to cook at home.

As part of the deal, Woolworths is phasing out all caged whole eggs by 2018 and will sell only RSPCA, or equivalent approved, fresh chicken by the end of 2014.

Tjerd Jegen, Woolworths’ managing director, said: “Woolworths customers have told us they want help to make healthier food choices. We’re really excited about working with Jamie to help Australia live and cook well by choosing fresh options, all while keeping the shopping budget under control.”

The fresh, but budget conscious, focus of the partnership comes as Oliver releases his latest cook book: Save with Jamie.

Coles announced it was working with London chef Heston Blumenthal on October 2.

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?