Whybin\TBWA the Star of the show

Whybin\TBWA the Star of the show

Whybin\TBWA took home the Grand Prix prize at the APMA Star Awards held in Sydney last night.

B&T Magazine
Posted by B&T Magazine

The agency scooped the coveted gong for its ‘NRMA Car Creation’ campaign for Insurance Australia Group, a campaign that saw a car built from scratch using parts that the company’s competitors did not cover.

At the Awards, which acknowledge marketing activation agencies in the area of promotional and experiential marketing work, Whybin\TBWA also claimed two Golds, one for MJ Bale 'Grazed on Greatness' and another prize for NRMA Car Creation.

Leo Burnett Melbourne's was the other big winner on the night, scooping four Golds, with Seek 'Volunteer to Promote Volunteering' and MADC’s Overtime Pizza rewarded.

The Young Achiever award was won by Amy Jenkins from 30thirty, who was recognised for her success in account management, and Andrej Sikanjic of The Zoo Republic for his contribution to the agency’s creative department.

Kylie Green was presented the Lifetime Achievement Award for 25 years service to the industry.

APMA chairman David Lo said: "As the industry becomes ever-more integrated, we are also seeing more submissions arriving from areas such as PR and digital – not simply participating, but winning awards.

"It was also fantastic to see a continued trend from last year, with a number of Gold Star Awards going to campaigns that are not purely about selling more products but showing how the power of brand activation and experience can influence behaviour for charitable or cause-related issues. Congratulations to all of the 2013 winners and finalists.”

Here’s the full set of winners:

GRAND PRIX

CAMPAIGN:   NRMA Car Creation              

CLIENT:          Insurance Australia Group

AGENCY:       Whybin\TBWA            Group

LIFETIME ACHIEVEMENT AWARD

Kylie Green

APMA IGNITE YOUNG ACHIEVER IN ACCOUNT SERVICE

Amy Jenkins (30thirty)

APMA IGNITE YOUNG ACHIEVER IN CREATIVE

Andrej Sikanjic (The Zoo Republic)

BEST INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION)

Gold

CAMPAIGN: Grazed on Greatness  

CLIENT: M.J. Bale    

AGENCY: Whybin\TBWA\Integer

BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)

Gold

CAMPAIGN: NRMA Car Creation 

CLIENT: Insurance Australia Group  

AGENCY: Whybin\TBWA Group

BEST SPONSORSHIP OR TIE-IN CAMPAIGN

Gold

CAMPAIGN: Mount Franklin Waterfall Dome providing Open Refreshment         

CLIENT: Coca-Cola Amatil

AGENCY: Momentum Worldwide Australia

BEST SHOPPER MARKETING CAMPAIGN

Gold

CAMPAIGN: Salvonista
CLIENT: The Salvation Army – Salvos Stores

AGENCY: Evocatif

MOST INNOVATIVE IDEA/CONCEPT

Gold

CAMPAIGN: Fair Go Bro      

CLIENT: Virgin Mobile Australia        

AGENCY: One Green Bean

BEST BRAND BUILDING CAMPAIGN

Gold

CAMPAIGN: The Bundaberg Distillatorium

CLIENT: Diageo Australia

AGENCY: Transfix

BEST BUSINESS-TO-BUSINESS CAMPAIGN (BUSINESS TRADE OR INTERNAL)

Gold

CAMPAIGN: Overtime Pizza

CLIENT: Melbourne Advertising and Design Club

AGENCY: Leo Burnett Melbourne

BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN

Gold

CAMPAIGN: Carlton Draught Fresh Off The Truck

CLIENT: Carlton & United Breweries

AGENCY: The Zoo Republic

BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN

Gold:

CAMPAIGN: Portraits

CLIENT: The Art Gallery Society of NSW

AGENCY: Wunderman Australia

BEST USE OF SOCIAL MARKETING IN A CAMPAIGN

Gold

CAMPAIGN: Volunteer to Promote Volunteering

CLIENT: SEEK Volunteer

AGENCY: Leo Burnett Melbourne

BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL

Gold

CAMPAIGN: Air Wick Multicolour & Seasonal Fragrance Launch

CLIENT: Reckitt Benckiser

AGENCY: Momentum Worldwide Australia

BEST ACTIVITY GENERATING BRAND VOLUME

Gold

CAMPAIGN: Fountain Faces

CLIENT: Cerebos Australia

AGENCY: 30thirty

BEST ACTIVITY GENERATING BRAND LOYALTY

Gold
CAMPAIGN: Flavour Fusion

CLIENT: Pringles

AGENCY: Wunderman Australia

BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER)

Gold

CAMPAIGN: Volunteer to Promote Volunteering

CLIENT: SEEK Volunteer

AGENCY: Leo Burnett Melbourne

MOST INNOVATIVE IDEA/CONCEPT

Gold

CAMPAIGN: Fair Go Bro      

CLIENT: Virgin Mobile Australia        

AGENCY: One Green Bean

BEST USE OF CREATIVE IN A CAMPAIGN

Gold

CAMPAIGN: Fair Go Bro      

CLIENT: Virgin Mobile Australia        

AGENCY: One Green Bean

BEST CAUSE OR CHARITY-RELATED PROMOTIONAL CAMPAIGN

Gold

CAMPAIGN: Volunteer to Promote Volunteering

CLIENT: SEEK Volunteer

AGENCY: Leo Burnett Melbourne