Weber Shandwick merges with boutique PR firm

Weber Shandwick merges with boutique PR firm

Weber Shandwick has absorbed boutique public relations agency Public City into its agency.

B&T Magazine
Posted by B&T Magazine

Public City’s Marie Najjar (pictured) will move to Weber Shandwick as director of consumer practice. All Public City staff will move to Weber’s offices in Sydney’s The Rocks.

Najjar will report to Weber Shandwick Australia’s managing director, Ava Lawler.

"Our Australian business has been growing at a tremendous pace, and bringing Marie and her Public City team on board will be a significant boost to our Consumer practice, and to our overall business in Australia,” Lawler said.

“Having worked with Marie in the past, I am confident that her unique talent, expertise and enthusiasm will be highly valued by our existing staff and clients.”  

Najjar said the “allure” of the agency’s “award winning creative environment and global reached” proved too strong.

“The decision to move my business into Weber Shandwick was not an easy one, but it is a tremendous opportunity for our Public City staff to be part of such a talented team, and for our clients to enjoy the advantages of a leading global, creative network. I'm thrilled to be a part of the Weber Shandwick family. Again!"